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Get a new BIG idea

every Wednesday lunchtime

This website will NOT help you to grow your business.

A bigger business often means more stress, more problems and more responsibilities. 

More isn’t better. Better is better.

If growth is genuinely what you need, then great – we can help you with that. But for a lot of people, adding fuel to the fire just makes things worse.

That’s why we help ambitious, lifestyle business owners, not just to grow their business, but to actually improve their business, so that it delivers the lifestyle they TRULY want.

    You won’t find any images of supercars, yachts or £10,000 watches on this website. 

    What you will find is a community of people who don’t work weekends, who are able to do the school runs, who enjoy great family holidays (leaving the laptop at home), who are on course to retire early, or semi-retire.

    People who LOVE what they do, and DO what they love.

    They’re ambitious. They want to grow their business. And they’re not afraid of hard work. But they all remember why they’re doing it in the first place – to deliver the lifestyle they truly want.

      Ready to meet some of our ambitious, lifestyle business owners?

      Books to help you improve your business…
      Create your dream business
      The blueprint for running a successful, ambitious, lifestyle business. Centred around John’s ideal job description: “To do what I want, when I want, how I want, where I want… if I want”, Big Ideas… is full of simple, practical tools and tactics to help your small business.
      Become a Routine Machine
      Consistency is a superpower. In Routine Machine, John explains how a “normal bloke from Plymouth” achieved more success than he ever dreamed (or deserved) by following a simple, everyday plan to achieve his goals that required neither superhuman effort nor natural-born talent.
      Reap the rewards again (and again!)

      Do the work once, reap the rewards again and again (and again!).
      In Evergreen Assets, John shows you how to build an ecosystem of permanent, evergreen content marketing assets that will power your business for years to come.

      Some of our biggest, bestest big ideas…

      Want to read more?

      We’ve got loads of great advice and stories in our blog section. Head on over to take a look

      Get a new BIG idea

      every Wednesday lunchtime

      “Big Ideas for Small Businesses is a must read for all ambitious business owners, new and old. No matter how long you’ve been in business you’ll pick up some great tips, tricks and motivation to grow.”

      Nick Smith - Hardly Rocket Science

      Two “normal blokes from Plymouth”, John and Jason have been working together, building businesses for over two decades!

      They’re the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach has helped hundreds of ambitious, lifestyle business owners improve their business AND their lifestyle.

      DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?

      Could you improve your business by just 1% this week? Note: I said “improve”, NOT "grow" your business - growth might not be what you need.

      More customers, more leads, more staff, more stress might be the last thing you need.

      You might actually need more profit. more margin. more leverage.

      You might need more time, less stress, and a business that relies less on you as the "font of all knowledge and the god-like genius through which everything must flow".

      You might need a smaller team, fewer customers, and less products.

      The One Percent Club won't help you grow your business. It'll help you IMPROVE it - 1% at a time. Baby steps. Steady, predictable improvement - towards the kind of business you wanted when you first started - one that delivers a fantastic lifestyle, and serves you rather than you serving it.

      “John and Jason have been there and done it and don’t have an ego about it like many others.

      I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”

      Matt Tricot - 1upsearch

      The 100 Best Business Books You Must Read

      I’m John Lamerton, and this is my definitive top 100 books for business owners.

      I’ve read more than 1,000 business books (and written three bestsellers myself), so I know what makes a really good business book. 

      I’ve also been involved in more than 60 small businesses over two decades, so I understand that the best books for business owners aren’t theoretical – they’re full of actionable takeaways and frameworks that you can deploy on the front lines of running your own small business.

      Get a new BIG idea

      every Wednesday lunchtime

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      Get Your FREE Chapter!

      Time to see what all the 5 star reviews are about. Just fill in your details and we'll send you your free chapter

      Please check your email inbox