The 64/4 rule explained – with examples

The 64/4 rule explained – with examples

We’ve all heard of the 80/20 principle – the notion that 80% of your results are driven by 20% of your actions.

Known also as the Pareto principle, it was explained in great detail in Richard Koch’s book “The 80/20 principle”.

  • 80% of your nutritional needs are met by 20% of the food you eat.
    80% of your income comes from 20% of your work.
    20% of your customers provide you with 80% of your turnover.

This can be applied to pricing too – 20% of your customers would happily pay more for a premium product, if only you’d make one available to them.

80% of your referrals probably come from the same 20% of referrers.

But what happens when you apply the Parento Principle to itself?

Does 80% of the 80% come from just 20% of the 20%?

Yes, it does.

The Parento Principle compounds – and you can square it (the 64/4 rule), cube it (the 51/1 rule), or take things even further.

If 80% of the output comes from 20% of the input, then 64% of the output comes from just 4% of the input.

20% of your customers would happily pay more for a premium product.

20% of them (4% of your total customers) would pay even more for an ultra-premium product.

And 20% of the 20% of the 20% (1% of your total customers.. yes there’s some rounding going on here!) would pay yet more for an uber-luxurious level.

But why stop there? Of those 1%, a fifth of them would pay even more, for an even better product or service if you were able to provide it.

People think about the 80/20 rule all the time – but they always stop at that level. They never compound things further, and talk about the 64/4 rule, or the 51/1 rule.

If you knew that 51% of your turnover came from just 1% of what you do, wouldn’t you make absolutely damn sure that you worked on that 1% every single day?

That’s what our One Percent Club is all about – getting you working on the 1% gains that actually make a difference in your business. The doors aren’t open right now, but you can join the waiting list for our next intake here.

64/4 rule explained

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"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

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Could you DOUBLE your business 1% at a time?

Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!

These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.

The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.

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