If you’re looking to become a better version of yourself and embrace the superpower of consistency, this is the book for you.

How successful people improve their morning routine, daily habits and guarantee themselves success.

Most books on habits and routines are written by behavioural scientists, Olympic coaches, or Silicon Valley tech bros with more performance trackers than hot dinners.

This book isn’t that.

Routine Machine is a practical, no-nonsense guide to building a life and business that runs smoother, grows faster, and feels a hell of a lot easier – all through the power of small, consistent routines.

Inside, you won’t find brain scans or productivity pyramids.

You will find the exact routines I’ve used to:

• 10x my business with ONE daily routine.
• Win a £30,000 tender by sending one weekly email (that didn’t even sell)
• And sack off the 5am club in favour of something that actually works for real people

If you’re tired of relying on motivation, struggling to stay on track, or just feel like you’re reinventing the wheel every Monday morning – this book will show you how to make consistency your superpower.

Routine Machine is for normal people who want exceptional results. No early starts. No gurus. Just proven routines that work.

Grab your copy today on Amazon (paperback, Kindle, or hardback) – or listen on Audible , read by me in my normal-bloke-from-Plymouth voice.

Who is John Lamerton?

John Lamerton is the author of five bestselling books, has run more than 60 small businesses over 25 years, made millions of pounds, and been featured as a small business expert on BBC radio. However he’s also a self-styled “normal bloke from Plymouth”, John Lamerton is nothing special.

He wasn’t born with a silver spoon in his mouth – his dad was an electrician, and his mum worked in a sewing factory. John left school at 16 with a handful of GCSEs, and his English teacher’s parting words echoing in his ears: “you’re no writer, are you Lamerton?”.

After embarking on a career in the civil service – a path that he now calls “the Day Job from Hell”, John started an internet marketing company, despite:

1. Not knowing anything about running a company.
2. Not knowing anything about marketing.
3. Not even owning a computer.

Undeterred, John picked up a copy of “Internet Marketing for Dummies”, read the book – and followed the instructions. Nine months later, John banked his first profits – £13.51. John kept reading books – and kept following the instructions. 9 months after cashing the £13.51 cheque, John quit the Day Job from Hell and hasn’t looked back since.

That was more than twenty years ago. Since then, John has been involved in more than 60 small businesses, and coaches around 100 small business owners, helping them design their businesses to deliver the lifestyle they truly want.

Today, John still reads books (around 50 a year) and still follows the instructions. Only now, he writes books too…

John says: “I write business books for normal people. Taking all the vague ideas and fluffy theories that I read about in other books, and applying them on the front lines.  That means that real business owners – either myself or one of my coaching clients, have tested the theory in the real world.

Once I’ve done that, I then write about it in plain English so that anyone can read it, understand it, and follow the instructions.”

DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?

Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

More time, less stress, and a business that relies less on you as the “font of all knowledge and the godlike genius through which everything must flow”.

For you, the answer could be a smaller team, less customers, and fewer products.

The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.