If you’re the bottleneck in your business: the gaffer, the boss, the MD, the CEO, the godlike genius through which everything runs (and without whom NOTHING happens), this is the book for you.

How To Exit Your Business (and Still Own it!)

A few years ago, John Lamerton almost sold his business for £2 million.
He had the offer. The due diligence was done. It was all ready to go.
But he didn’t sell.
Instead, he stepped away from the day-to-day… and almost a decade later, has earned more than that original offer – and still owns the golden goose.
Today, John works around one hour a month on that business.
It runs without him.
It pays him handsomely.
And it gave him the freedom to write books, take 12-week holidays, and build new ventures – without starting from scratch.

If you want your business to let you:

• Take a long weekend without guilt
• Enjoy a two-week holiday with zero laptop time
• Go on a sabbatical for three months (or more)
• Or spend a whole year building something new, just because you want to…

Then The False EXIT is the book for you.

Inside, John Lamerton shows you exactly how to:

Remove yourself from daily operations
Build systems that do the heavy lifting
And design a business that keeps running – and paying you – even when you’re not there.
This isn’t a book about selling your business – it’s a book about NOT selling your business.

Get your copy today on Amazon (paperback, Kindle, or hardback) – or listen on Audible, narrated by the author himself (in his very British tones!).

Who is John Lamerton?

John Lamerton is the author of five bestselling books, has run more than 60 small businesses over 25 years, made millions of pounds, and been featured as a small business expert on BBC radio. However he’s also a self-styled “normal bloke from Plymouth”, John Lamerton is nothing special.

He wasn’t born with a silver spoon in his mouth – his dad was an electrician, and his mum worked in a sewing factory. John left school at 16 with a handful of GCSEs, and his English teacher’s parting words echoing in his ears: “you’re no writer, are you Lamerton?”.

After embarking on a career in the civil service – a path that he now calls “the Day Job from Hell”, John started an internet marketing company, despite:

1. Not knowing anything about running a company.
2. Not knowing anything about marketing.
3. Not even owning a computer.

Undeterred, John picked up a copy of “Internet Marketing for Dummies”, read the book – and followed the instructions. Nine months later, John banked his first profits – £13.51. John kept reading books – and kept following the instructions. 9 months after cashing the £13.51 cheque, John quit the Day Job from Hell and hasn’t looked back since.

That was more than twenty years ago. Since then, John has been involved in more than 60 small businesses, and coaches around 100 small business owners, helping them design their businesses to deliver the lifestyle they truly want.

Today, John still reads books (around 50 a year) and still follows the instructions. Only now, he writes books too…

John says: “I write business books for normal people. Taking all the vague ideas and fluffy theories that I read about in other books, and applying them on the front lines.  That means that real business owners – either myself or one of my coaching clients, have tested the theory in the real world.

Once I’ve done that, I then write about it in plain English so that anyone can read it, understand it, and follow the instructions.”

DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?

Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

More time, less stress, and a business that relies less on you as the “font of all knowledge and the godlike genius through which everything must flow”.

For you, the answer could be a smaller team, less customers, and fewer products.

The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.