If you’re fed up with the constant ‘post 5 times a day on every platform” social media hamster wheel, then this is the book for you.

The ‘do the work once, reap the rewards again and again (and again!)’ content marketing ecosystem

A lot of small business owners are stuck on a treadmill – constantly posting, pitching, launching, and running just to stay still.

That’s not a business. That’s a job with more stress and fewer holidays.

Evergreen Assets is a practical, proven guide to building marketing, content, and systems that work again and again – long after you’ve done the work.

Just like Noddy Holder’s Merry Xmas Everybody , which he wrote in 1973 and still gets paid for every single year… I’ll show you how to create your own evergreen assets that keep earning, growing, and converting – without you being chained to your desk.

I’m John Lamerton. I’ve started and run over 60 small businesses in the last 25 years. Not because I’m a genius – but because I learned how to do the work once , and keep reaping the rewards.

Inside this book, you’ll learn how to:

• Turn one piece of content into a year’s worth of lead generation
• Build systems that attract customers on autopilot
• Create offers, emails, and assets that never stop working

This book is for normal people who want exceptional results.

No fluff. No funnels. Just simple, smart strategies that compound over time.

Get your copy of Evergreen Assets today on Amazon (paperback, Kindle, or hardback) – or listen on Audible , read by me in my regular Plymouth tones.

Who is John Lamerton?

John Lamerton is the author of five bestselling books, has run more than 60 small businesses over 25 years, made millions of pounds, and been featured as a small business expert on BBC radio. However he’s also a self-styled “normal bloke from Plymouth”, John Lamerton is nothing special.

He wasn’t born with a silver spoon in his mouth – his dad was an electrician, and his mum worked in a sewing factory. John left school at 16 with a handful of GCSEs, and his English teacher’s parting words echoing in his ears: “you’re no writer, are you Lamerton?”.

After embarking on a career in the civil service – a path that he now calls “the Day Job from Hell”, John started an internet marketing company, despite:

1. Not knowing anything about running a company.
2. Not knowing anything about marketing.
3. Not even owning a computer.

Undeterred, John picked up a copy of “Internet Marketing for Dummies”, read the book – and followed the instructions. Nine months later, John banked his first profits – £13.51. John kept reading books – and kept following the instructions. 9 months after cashing the £13.51 cheque, John quit the Day Job from Hell and hasn’t looked back since.

That was more than twenty years ago. Since then, John has been involved in more than 60 small businesses, and coaches around 100 small business owners, helping them design their businesses to deliver the lifestyle they truly want.

Today, John still reads books (around 50 a year) and still follows the instructions. Only now, he writes books too…

John says: “I write business books for normal people. Taking all the vague ideas and fluffy theories that I read about in other books, and applying them on the front lines.  That means that real business owners – either myself or one of my coaching clients, have tested the theory in the real world.

Once I’ve done that, I then write about it in plain English so that anyone can read it, understand it, and follow the instructions.”

DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?

Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

More time, less stress, and a business that relies less on you as the “font of all knowledge and the godlike genius through which everything must flow”.

For you, the answer could be a smaller team, less customers, and fewer products.

The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.