

John Lamerton

Free audio sample
If you’d like a better work/life balance, to work less and earn more – this book is for you!
Simple, practical tools and tactics to help your small business grow.
Most business books are written by Silicon Valley billionaires or hustle-happy gurus chasing unicorns and private jets.
This book isn’t that.
Big Ideas… for Small Businesses is a down-to-earth, practical guide for real business owners who want to build something profitable, sustainable, and lifestyle-friendly.
Inside, you’ll find the lessons I’ve learned from starting and running over 60 small businesses – including the mistakes I made, and the systems that finally gave me back my time, energy, and sanity.
Running a small business shouldn’t be about scaling at all costs or working yourself into the ground. Building an ambitious lifestyle business is something that funds your life, rather than consumes it.
Whether you’re burned out from trying to do it all, or just ready for a smarter way to grow, this book will help you work less, earn more, and actually enjoy running your business again.
Grab your copy today on Amazon (paperback, Kindle, or hardback) or listen on Audible – narrated by me, in my normal bloke-from-Plymouth voice.
Copies sold
5 Star reviews
Average rating
“I felt myself getting motivated to make a change in my business.”
“I bought this book after first listening to it on Audible. It has been one of the best decisions I ever made! John had me completely hooked very early on. I felt myself getting motivated to make a change in my business. A change that is long overdue.”
Seoul Gal
Read Seoul Gal’s full review here
“John’s style is very much about doing the 20% that gets 80% of the results”
“Unlike other business authors who focus on hustle, John’s style is very much about doing the 20% that gets 80% of the results, and do something revolutionary and actually SEE your wife and kids.”
Dan H
SIMPLE, PRACTICAL
TOOLS AND TACTICS
TO HELP YOUR SMALL BUSINESS GROW
HOW TO BUILD AN AMBITIOUS, LIFESTYLE BUSINESS
SMALL BUSINESSES CAN THINK BIG

DISCOVER THE FIVE MAGIC INGREDIENTS
“YOU DON’T NEED TO BE A MILLIONAIRE TO LIVE LIKE A MILLIONAIRE”

Who is John Lamerton?
John Lamerton is the author of five bestselling books, has run more than 60 small businesses over 25 years, made millions of pounds, and been featured as a small business expert on BBC radio. However he’s also a self-styled “normal bloke from Plymouth”, John Lamerton is nothing special.
He wasn’t born with a silver spoon in his mouth – his dad was an electrician, and his mum worked in a sewing factory. John left school at 16 with a handful of GCSEs, and his English teacher’s parting words echoing in his ears: “you’re no writer, are you Lamerton?”.
After embarking on a career in the civil service – a path that he now calls “the Day Job from Hell”, John started an internet marketing company, despite:
- Not knowing anything about running a company.
- Not knowing anything about marketing.
- Not even owning a computer.
Undeterred, John picked up a copy of “Internet Marketing for Dummies”, read the book – and followed the instructions. Nine months later, John banked his first profits – £13.51. John kept reading books – and kept following the instructions. 9 months after cashing the £13.51 cheque, John quit the Day Job from Hell and hasn’t looked back since.
That was more than twenty years ago. Since then, John has been involved in more than 60 small businesses, and coaches around 100 small business owners, helping them design their businesses to deliver the lifestyle they truly want.
Today, John still reads books (around 50 a year) and still follows the instructions. Only now, he writes books too…
John says: “I write business books for normal people. Taking all the vague ideas and fluffy theories that I read about in other books, and applying them on the front lines. That means that real business owners – either myself or one of my coaching clients, have tested the theory in the real world.
Once I’ve done that, I then write about it in plain English so that anyone can read it, understand it, and follow the instructions.”
“It has given me the motivation to get my arse in gear”
“It has given me the motivation to not only get my arse in gear and take my “ambitious lifestyle business” to the next level but to put some plans in place and start taking action to leave my day job and focus on my business full time.”
William Williamson
Read William’s full review here
“It’s a really easy read, packs plenty of interesting stories and value.”
“If you’re someone who struggles to read many business books, but you want to read something that inspires you and teaches you a few things, then this is your book. It’s a really easy read, packs plenty of interesting stories and value.”
Dan H
Get a new BIG idea
“Big Ideas for Small Businesses is a must read for all ambitious business owners, new and old. No matter how long you’ve been in business you’ll pick up some great tips, tricks and motivation to grow.”
Fancy a FREE chapter?
Grab a FREE chapter, and discover for yourself…

DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?
Could you improve your business by just 1% this week? Note: I said “improve”, NOT “grow” your business – growth might not be what you need.
More customers, more leads, more staff, more stress might be the last thing you need.
You might actually need more profit. more margin. more leverage.
More time, less stress, and a business that relies less on you as the “font of all knowledge and the godlike genius through which everything must flow”.
For you, the answer could be a smaller team, less customers, and fewer products.
The One Percent Club won’t help you grow your business. It’ll help you IMPROVE it – 1% at a time. Baby steps. Steady, predictable improvement – towards the kind of business you wanted when you first started – one that delivers a fantastic lifestyle, and serves you rather than you serving it.

PO Box 74,
Plymouth, PL7 1ZN