#ALB53 – John’s first business mentor and coach

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Ambitious Lifestyle Business Podcast #53

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#ALB53 – John’s first business mentor and coach

In this episode John and Jason are joined by special guest Clarke Duncan.

Who is Clarke Duncan? 

Clarke was John’s very first business mentor back in the day and he also appeared heavily in John’s first book ‘Big Ideas for Small Businesses’

“I was very lucky when I first started my business – there were a number of people, who at first glance would appear to be my competitors – those who ran similar businesses to mine. And for some reason, they were happy to share tips, tactics, and ideas with me. They’d tell me where I was going wrong, and how I could improve my business and make more money. (The reason they were happy to share so freely, was because they had a growth mindset, rather than a scarcity one. They knew that if everyone helped each other out, we’d all make fewer mistakes, and everyone’s business benefited – if someone helps me out, and my business grows as a result, theirs doesn’t shrink – it actually grows too, as I then share something I’ve found with them – it’s a virtuous circle!)

I didn’t know it at the time, but Clarke and Jason were my very first mentors – they’re the people who gave me an arm around the shoulder when I needed it, and a kick up the arse when I needed that. They told me what worked, what didn’t, and they probably saved me months and months of trying stuff that wouldn’t work, and brought in many thousands of pounds of additional revenue in those crucial early years.”

In this podcast, Clarke gives us an insight to his own successes and experiences of affiliate marketing, which he has done for the last 17 years and certainly shows no signs of slowing down either.

Clarke is the founder of affiliate marketing network Paid on Results, as well as unlimited design agency Bee All Design

Clarke works WITH his competitors….

He talks about how he has never looked at other affiliates as competition, but more like-minded people all working together to try and make something happen and revisits the days where he was a part of the ‘Limo Club’, travelling around London essentially with a limousine full of affiliates that could be viewed as competitors. He discusses the benefits of working together especially back in the days of ‘Spyware’.

How Clarke spots opportunities…

Clarke runs numerous succesful businesses from Spain, including a family one, and talks about the pro’s and con’s that some of these entail.

But is he an opportunity hunter or is there a bit more to it…….

He tells us that he starts off by seeing a set of circumstances and then works out if there is any money to be made, is there something he can do that someone else isn’t? He explains how if you’re solving problems for people you tend to make money easier than making something up and trying to convince them that they need it.

Of course, he doesn’t just throw money at everything there is a methodical approach to it but of course there is a risk.

What does an ambitious lifestyle business look like for Clarke?

His family time is of course plentiful but in his extra time, Clarke enjoys working, spending his time watching video’s that are sometimes over two hours long, but the amount he takes from them he considers these to be a great investment of his time. There are many ways to get more done in less time.

He has two golden rules regarding his staff;

1) Be truthful
2) Be a nice person, get on with others and be onboard with each other

This is very important to Clarke for many different reasons which he explains in more detail in the episode.

How has Brexit affected Clarke’s business? 

Brexit has been a HUGE discussion point for all businesses, the uncertainity of it all has had some small businesses losing sleep, but was it detrimental or another golden opportunity for Clarke?

How has the One Percent Club helped Clarke?

Clarke talks about being a long standing member of the One Percent Club and how he values it, how it benefits him and how he is more than happy to ask numerous questions. Clarke would rather look stupid one time and know how to do it, then to not ask the question and be forever stupid!

ALB Podcast listeners can also benefit from a 15% discount on unlimited design agency Bee All Design

Click the link below and enjoy this episode of the ALB Podcast, with special thanks to Clarke Duncan.

Some more Big ideas


A small business coach in action

Introducing the O’Shitometer

#ALB37 How Neville Wright turned 37p and his Dad’s ladder into a £100 million empire

#ALB49 ThreeSixty Mortgages podcast

How Jon Monks doubled his sales whilst working half as hard

“John and Jason have been there and done it and don’t have an ego about it like many others.

I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”

Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.


Could you improve your business by just 1% this week? Note: I said “improve”, NOT "grow" your business - growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

You might need more time, less stress, and a business that relies less on you as the "font of all knowledge and the god-like genius through which everything must flow".

You might need a smaller team, fewer customers, and less products.

The One Percent Club won't help you grow your business. It'll help you IMPROVE it - 1% at a time. Baby steps. Steady, predictable improvement - towards the kind of business you wanted when you first started - one that delivers a fantastic lifestyle, and serves you rather than you serving it.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

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