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ALB#038 – Gerald Ratner, Hot Cross Buns and Sweaty Assets

It’s the Easter edition of the Big Idea Podcast, so it’s only natural that we talk about… Hot Cross Buns!

Specifically, how Hot Cross Buns can teach you a thing or two about growing your business – especially if you think you only sell one “thing” and can’t possibly branch out into other products or cross sell something similar to people who currently HATE what you sell.

We talk about asset creation, and why EVERYBODY should be creating, building, buying and sweating assets on a weekly, if not daily basis. We give an insight into one of the latest assets in OUR arsenal – the audiobook recording of Big Ideas for Small Businesses, where John recently spent two days in the studio, recording an asset that will still be bringing in constant revenue 20 or 30 years from now.

This month’s Book of the Month was “The Rise and Fall… and rise again” by Gerald Ratner. It’s a fascinating insight into the world of a man who had it all, the world at his feet, and then told one “crap” joke, and lost it all.

More specifically, it’s a great insight into how Gerald Ratner had everything taken away from him – apart from the knowledge between his ears, and his drive to succeed – and how he clawed his way back to become successful again.


Some more Big ideas

Hula Hooping for self confidence!

Introducing the O’Shitometer

#ALB37 How Neville Wright turned 37p and his Dad’s ladder into a £100 million empire

#ALB49 ThreeSixty Mortgages podcast

How Jon Monks doubled his sales whilst working half as hard

“John and Jason have been there and done it and don’t have an ego about it like many others.

I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”

Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of psuedo business psycho-babble. Their no-nonsense, straightforward approach with relateable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.

Could you DOUBLE your business 1% at a time?

Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!

These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.

The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

PO Box 74,
Plymouth, PL7 1ZN

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