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Ambitious Lifestyle Business Podcast #37
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How Neville Wright turned 37p (and his Dad’s ladder) into a £100m+ empire
Meet Neville Wright.
If you’ve been listening to the Ambitious Lifestyle Business Podcast for the last few months then you’ll have heard me raving about today’s guest for quite some time.
Neville Wright is the founder of Kiddicare.com, a nursery retailer that Neville started with his wife Marilyn in 1974. But don’t be fooled into thinking this is your usual “and then I made £100 million” story – we go deep into the early years of Neville’s journey, focusing on how he took 37p and borrowed his Dad’s ladder to go from “a beggar to chairman of the board” in over afternoon.
Neville Wright isn’t a superhuman. He hasn’t done anything that you or I couldn’t do ourselves given a decent work ethic, some business acumen and 40 years ahead of us. If you’re looking for the blueprint for almost guaranteed success, this is it.
There’s no gimmicks, no “gaming of the system”, no hustling or cheating his way to win. Neville got to the very top of his industry by always looking for a win/win solution at every opportunity, and by really looking after his customers and his staff.
We talk a lot about Neville’s book “The Answer is Yes, now what is the question?”, which I honestly believe is the best autobiography I’ve read in several years – it’s inspirational, without the level of disconnect that the average man usually feels.
If you want to succeed in business or marketing, then the answers you seek are in here – you just need to know “what is the question?”
WHAT IS A LIFESTYLE BUSINESS?
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“Two normal blokes from Plymouth” John and Jason have been working together, building businesses for over two decades!
They’re the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They’ve helped hundreds of business owners improve their businesses and lives.
The King of Can-do and the ‘Lazy’ Entrepreneur have a mountain of knowledge they’re happy to share.
WORK LESS. MAKE MORE. (1% AT A TIME)
What if you could work fewer hours next month, yet actually take home MORE money?
Not by growing your business. But by improving it - 1% at a time.
More customers, more leads, more staff and more stress. That's what "growth" usually looks like, and it might be the last thing you need.
What you probably need is more profit, more margin and more time . You need a business that doesn't rely on you as the "font of all knowledge and the godlike genius through which everything must flow".
That's what the One Percent Club is for.
It's a community of 100+ small business owners just like you , all doing exactly that: working less and making more. Every week, each member leaves their business (and their lifestyle) 1% better than they found it.
Baby steps. Steady, predictable improvement. Towards the business you wanted when you first started - one that serves you, rather than you serving it.
So, could you improve your business by just 1% this week?
John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
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