ALB#037 – How Neville Wright turned 37p (and his Dad’s ladder) into a £100 million empire
If you’ve been listening to the Big Idea Podcast for the last few months then you’ll have heard me raving about today’s guest for quite some time.
Neville Wright is the founder of Kiddicare.com, a nursery retailer that Neville started with his wife Marilyn in 1974. But don’t be fooled into thinking this is your usual “and then I made £100 million” story – we go deep into the early years of Neville’s journey, focusing on how he took 37p and borrowed his Dad’s ladder to go from “a beggar to chairman of the board” in over afternoon.
Neville isn’t a superhuman. He hasn’t done anything that you or I couldn’t do ourselves given a decent work ethic, some business acumen and 40 years ahead of us. If you’re looking for the blueprint for almost guaranteed success, this is it.
There’s no gimmicks, no “gaming of the system”, no hustling or cheating his way to win. Neville got to the very top of his industry by always looking for a win/win solution at every opportunity, and by really looking after his customers and his staff.
We talk a lot about Neville’s book “The Answer is Yes, now what is the question?”, which I honestly believe is the best autobiography I’ve read in several years – it’s inspirational, without the level of disconnect that the average man usually feels.
If you want to succeed in business or marketing, then the answers you seek are in here – you just need to know “what is the question?”
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“John and Jason have been there and done it and don’t have an ego about it like many others.
I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”
Could you DOUBLE your business 1% at a time?
Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!
These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.
The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.
John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
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