Who wants a camel?
Who wants a camel?
Is it just me, or has the world suddenly been overrun with people dishing out advice that they’re just not qualified to give?
Advice that actually isn’t advice.
It’s an opinion.
And an uninformed, uneducated one at that.
It’s often those “empty vessels” that make the most noise, shouting their opinions over everyone else, and railroading everyone into doing things their way.
This is why I don’t do committees.
I’ve been asked to join so many committees over the years, and now my default answer is “no way.”
I’ve wasted too much time sat around a table whilst a committee of people who know nothing about copywriting or marketing decide the “best” things to include on their latest leaflet campaign.
I’ll put my two penneth worth in. Explaining how I’ve been learning and implementing marketing strategies for the last two decades. Demonstrating some of the scientific and psychological reasons behind my reasoning.
“IT NEEDS TO BE ORANGE.”
“OUR LOGO NEEDS TO BE BIGGER”
“HOW ABOUT MY HEADLINE?”
“NO, MINE’S BETTER”
“HOW ABOUT WE CHANGE THIS WORD IN THE FOURTH PARAGRAPH?”
Kill. Me. Now.
They say if you ask a committee to design a horse, you’ll end up with a camel.
I’ve made that mistake too.
We were revamping our email followup sequence for new members on our sports betting website earlier this year. It was really important to get it right, so we assembled a committee.
I was there.
So was our Marketing guy.
And the agency we outsource some of our copywriting and funnel-building to.
And our Ops Director.
And our Managing Director.
Five people, all critiquing every word of every line, of every email.
Including the most highly-paid people in the organisation.
We were probably paying upwards of £1,000 an hour to assemble this committee.
And we got nowhere. We ended up with a camel.
In the end, we scrapped the committee, and asked the Marketing guy (who writes brilliant copy) to write the copy. Then he got the agency to cast an eye over it and suggest improvements, before finally passing it onto the MD for final approval.
Much quicker, much more effective, and much less stressful.
By all means, listen to feedback and take advice from experts. But just make sure they’re actually qualified to be giving you that advice.
And don’t end up with a camel…
Some more Big ideas
Hula Hooping for self confidence!
Introducing the O’Shitometer
#ALB37 How Neville Wright turned 37p and his Dad’s ladder into a £100 million empire
#ALB49 ThreeSixty Mortgages podcast
How Jon Monks doubled his sales whilst working half as hard
“John and Jason have been there and done it and don’t have an ego about it like many others.
I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”
Could you DOUBLE your business 1% at a time?
Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!
These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.
The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.
John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
Join our 1200 strong Facebook Community with advice from like-minded business owners
PO Box 74,
Plymouth, PL7 1ZN