How Neville Wright turned 37p (and his Dad’s ladder) into a £100m+ empire
Meet Neville Wright.
If you’ve been listening to the Ambitious Lifestyle Business Podcast for the last few months then you’ll have heard me raving about today’s guest for quite some time.
Neville Wright is the founder of Kiddicare.com, a nursery retailer that Neville started with his wife Marilyn in 1974. But don’t be fooled into thinking this is your usual “and then I made £100 million” story – we go deep into the early years of Neville’s journey, focusing on how he took 37p and borrowed his Dad’s ladder to go from “a beggar to chairman of the board” in over afternoon.
Neville Wright isn’t a superhuman. He hasn’t done anything that you or I couldn’t do ourselves given a decent work ethic, some business acumen and 40 years ahead of us. If you’re looking for the blueprint for almost guaranteed success, this is it.
There’s no gimmicks, no “gaming of the system”, no hustling or cheating his way to win. Neville got to the very top of his industry by always looking for a win/win solution at every opportunity, and by really looking after his customers and his staff.
We talk a lot about Neville’s book “The Answer is Yes, now what is the question?”, which I honestly believe is the best autobiography I’ve read in several years – it’s inspirational, without the level of disconnect that the average man usually feels.
If you want to succeed in business or marketing, then the answers you seek are in here – you just need to know “what is the question?”
WHAT IS A LIFESTYLE BUSINESS?
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DON’T YOU WISH GROWING YOUR BUSINESS COULD BE LESS STRESSFUL?
Could you improve your business by just 1% this week? Note: I said “improve”, NOT "grow" your business - growth might not be what you need.
More customers, more leads, more staff, more stress might be the last thing you need.
You might actually need more profit. more margin. more leverage.
More time, less stress, and a business that relies less on you as the "font of all knowledge and the godlike genius through which everything must flow".
For you, the answer could be a smaller team, less customers, and fewer products.
The One Percent Club won't help you grow your business. It'll help you IMPROVE it - 1% at a time. Baby steps. Steady, predictable improvement - towards the kind of business you wanted when you first started - one that delivers a fantastic lifestyle, and serves you rather than you serving it.
John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
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