There is no magic, one-size-fits-all number of days that it takes to establish a new routine“It will take… as long as it will take!” (Thank you Mr. Bull).

However, most people struggle with the first couple of weeks. They race out of the starting blocks on day one, full of motivation and best intentions. Day two, and they’re still very focused and aware of the routine change, and giving themselves a virtual pat on the back. 

A week-and-a-half in though, and their automatic script (created years ago by the Monkey) finds them sat in a fast-food restaurant because they were short on time, or skipping a workout because it’s raining, or the world’s most frequently-used excuse: Life got in the way. 

Because life will get in the way – I can guarantee it. 

As the famous philosopher Mike Tyson once said “Everyone has a plan until they get punched in the mouth.” 

You will get punched in the mouth by life.

You’ll get winded. You’ll get knocked down. Again, and again. 

But will you get up and start swinging again, or will you get counted out? 

Sticking with the boxing metaphors, you’ve probably heard the following quote from fictional boxer Rocky Balboa before: 

“Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done!” 

Yep, Rocky Balboa was a Routine Machine. 

Now, you can’t have Rocky in your corner as you become a Routine Machine, but you can have me.

I’ll be there for you. 

Me, and hundreds of your fellow Routine Machines. 

All cheering you on from the sidelines – willing you to succeed, and helping you when life hits you hard. 

That’s why I’ve created a free 30-day challenge to accompany the Routine Machine book – you’ll get to meet your fellow Routine Machines, reinforce everything you’ve learnt from the book, and get a daily bit of bonus content from me personally, showing you how you can keep being a Routine Machine, long after you’ve put this book down. 

When life hits you hard, and the Monkey starts to wrestle control of the Computer from you again, you’ll be ready for it – because you’re a Routine Machine, and “that’s how winning is done!” 

Are you ready for the challenge? 

Start your 30-day journey right now…

Let’s do it!



“Two normal blokes from Plymouth” John and Jason have been working together, building businesses for over two decades!

They’re the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They’ve helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the ‘Lazy’ Entrepreneur have a mountain of knowledge they’re happy to share.



Could you improve your business by just 1% this week? Note: I said “improve”, NOT "grow" your business - growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

More time, less stress, and a business that relies less on you as the "font of all knowledge and the godlike genius through which everything must flow".

For you, the answer could be a smaller team, less customers, and fewer products.

The One Percent Club won't help you grow your business. It'll help you IMPROVE it - 1% at a time. Baby steps. Steady, predictable improvement - towards the kind of business you wanted when you first started - one that delivers a fantastic lifestyle, and serves you rather than you serving it.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

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