But why, though??

But why, though??

“But why, though?”

Ask any child to do anything, and this is the response you’ll likely get.

We all want to know *why* we need to do things, what our purpose is on the planet, and what it all means.

Yet we don’t always share those reasons with our team.

Carl Braun designed oil refineries, and now has built a massive geotechnical engineering firm, which is owned by it’s more than 1,000 employees.

Braun had one simple rule for his managers:

You had to tell Who was to do What, Where, When, and Why.


If you sent a memo, and left out the explanation of *why* the recipient was to do what was ordered, Braun would probably fire you.

And he’d tell you why.

He knew that ideas get through best when reasons for the ideas are meticulously laid out.

If you always tell people why, they’ll understand it better, they’ll consider it more important, and they’ll be more likely to comply.

Even if your “why” is total BS.

Researchers in the 1970’s had people attempt to cut in front of people queuing to use a photocopier.

One group simply asked “May I cut in?”, achieving a 60% success rate.

A second group asked “May I cut in, because I’m in a rush?”, and achieved a 94% success rate.

Finally, a third group asked “May I cut in, because I have to make copies?” – This group got a 93% success rate.

The reason didn’t matter.

What mattered was they had a “why” – and when you share your “why”, your results get better.

And now you know why.

Some more Big ideas

Hula Hooping for self confidence!

Introducing the O’Shitometer

#ALB37 How Neville Wright turned 37p and his Dad’s ladder into a £100 million empire

#ALB49 ThreeSixty Mortgages podcast

How Jon Monks doubled his sales whilst working half as hard

“John and Jason have been there and done it and don’t have an ego about it like many others.

I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”

Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.

Could you DOUBLE your business 1% at a time?

Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!

These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.

The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

PO Box 74,
Plymouth, PL7 1ZN

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