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#ALB73 – The man who keeps people connected….. Tony Smith

2020 was the year we relied heavily on keeping connected virtually, and truly appreciated how important it is whether that has been for business or to speak to friends and family. This is something Tony has known for years.

Genius Technology Solutions provides all types of phones, from VOIP, mobiles and landlines plus broadband connectivity and Wi-Fi.

Ambitious Lifestyle Business Podcast #73

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#ALB73 – The man who keeps people connected….. Tony Smith

This month’s guest is Tony Smith, Tony served 30 years with Lincolnshire police before enjoying some well-deserved rest in retirement. But it wasn’t long before he started getting restless, and when his son took redundancy and started up his own business a discussion took place. Tony joined his son and together they grew the business that is Genius Technology Solutions which is now over 10 years old.

Working with family members can be tricky, as some of you may know! But after a realisation that texting or calling at 9pm would not be acceptable in any other job. Tony and his son put in place some ground rules, to ensure thy both got the downtime they both needed.

The business has consistently grown and where his son finds himself looking after the enterprise side of things Tony looks after the SME’s.

Genius Technology Solutions provides all types of phones, from VOIP, mobiles and landlines plus broadband connectivity and Wi-Fi.

Last year we relied heavily on keeping connected virtually, and truly appreciated how important it is whether that has been for business or to speak to friends and family. This is something Tony has known for years.

Thank you to Tony for being our first guest of 2021.

#ALB73

[00:00:00] John Lamerton: [00:00:00] How did you arrive at that sweet spot between going way, way too, too broad, and then way, way too narrow. How did you arrive at that sweet spot?

[00:00:08] Tony Smith: [00:00:08] Pain.

[00:00:13] John Lamerton: [00:00:13] Hey everybody. It’s John Lamerton here alongside my good friend and business partner, Mr. Jason Brockman. We are here for another episode of the ambitious lifestyle business podcast, where as always it is our job, to

[00:00:25] help you get more customers,

[00:00:27] John Lamerton: [00:00:27] more money

: [00:00:28] without,

[00:00:28] John Lamerton: [00:00:28] just working harder. So without further ado, let’s dive straight into this month’s episode.

[00:00:38] Everybody welcome to today’s podcast and we have a special guest as always, uh, Mr. Tony Smith.

[00:00:46] Jason Brockman: [00:00:46] Good

[00:00:46] John Lamerton: [00:00:46] morning. Good afternoon. Good evening, Tony. How are you?

[00:00:49] Tony Smith: [00:00:49] I’m fine. Thank you. Thanks very much for asking who

[00:00:51] John Lamerton: [00:00:51] gets attorney is, uh, one of our one percenters has been with us for a good couple of years now.

[00:00:55] Haven’t you?

[00:00:57] Tony Smith: [00:00:57] You know, our dread to think how long it is because the [00:01:00] years just fly past. But, um, yeah, I think it’s much more sort of two, three, maybe even four or five. How long have you been going?

[00:01:09] John Lamerton: [00:01:09] It’s definitely not four or five. We haven’t been going that long. We’re coming up for four years. I think. Um, this is coming out, it start at 2021.

[00:01:16] So yeah, that is, uh,

[00:01:17] Tony Smith: [00:01:17] pretty much four years

[00:01:18] John Lamerton: [00:01:18] actually. Is that four years? Yeah. Four year anniversary of the podcast. Uh, so 1% club, I think

[00:01:24] Tony Smith: [00:01:24] we launched. Three months before the podcast.

[00:01:27] Jason Brockman: [00:01:27] So

[00:01:27] Tony Smith: [00:01:27] coming up for four years. Yeah, no, I was, I was following, uh, ambition, ambitious lifestyle business, uh, the, uh, the site and the, uh, the pages.

[00:01:39] Uh, initially it was through that, but I came onto the 1%. So I think it was fairly early on

[00:01:47] John Lamerton: [00:01:47] early

[00:01:47] Tony Smith: [00:01:47] adults, but the beard not

[00:01:49] Jason Brockman: [00:01:49] tell the group.

[00:01:53] John Lamerton: [00:01:53] Oh,

[00:01:53] so you were still in short

[00:01:54] John Lamerton: [00:01:54] trousers when you joined, who says running a business is stressful

[00:02:03] [00:02:00] Tony Smith: [00:02:03] exactly.

[00:02:04] John Lamerton: [00:02:04] For the listeners at home. Tony, do you want to tell us a little bit about yourself and your background?

[00:02:08] Tony Smith: [00:02:08] Yeah, sure. Um, I now the ripe old age of 60. Um, but realistically, I suppose I’ve been in business for probably the last 10 years. Um, before that, um, I was in the police I did 30 years with Lincolnshire police.

[00:02:25] Um, loved every minute of it. Um, but. Uh, having retired from there and kicking my heels and finding things to do. I got into business with my son and, he had taken early retirement, sorry, redundancy from a telecoms company. And he had set up on his own, with dad being dad I joined in and helped out and did a little bit of stuff in the background.

[00:02:53] And I seem to have got further and further towards the foreground. Um, But we’ve now [00:03:00] split the business so that he focuses very much on the enterprise level, high level stuff, like putting fibre in the ground. Uh, and I do stuff to do with the SME market. Um, we provide, uh, we are genius technology solutions and we provide, uh, phones whether that’s VOIP, landlines mobiles, particularly broadband connectivity.

[00:03:23] Um, and also, um, wifi and for some guest wifi or just brilliant, um, applications. Uh, but the key to all of that and all the cloud-based stuff is the connectivity. So you’ve got to have good broadband to do that. And that’s hopefully where we come in.

[00:03:41] Jason Brockman: [00:03:41] Fantastic. One of the things I think, uh, you know, we’ve always kind of said is, uh, starting businesses with friends and family is always, can be difficult.

[00:03:49] Um, uh, John and I are probably, you know, exceptions to our own rule really because, uh, you know, we’ve been friends for many years and, uh, yeah, we’re still in business together, so it’s, it’s worked out all right. For [00:04:00] us, family members have come and gone there. Mind you having said that, but how is it setting up with your son?

[00:04:07] Tony Smith: [00:04:07] Um, yes, you’re right. There are a number of challenges. Um, and I think it’s very important that you actually lay ground rules and in fairness, he’s better at it than I am in sort of saying, this is the way we’re going to do business. I’m running this part. I’m responsible for X, Y, and Z. You do your thing with, uh, with the other side, um, I know in the early days I have a tendency and I suspect all about dare I say, entrepreneurs, and there are look yourself into that bracket.

[00:04:41] But I think you’re always thinking, you’re always thinking of that, you know? Oh, there’s an idea. We could do this. Or why don’t we do that? Or why am I going to actually put that across? And again, there’s all that the thought is always there taking over in the back of your mind. Uh, so I could quite easily [00:05:00] be sort of set up an evening trawling through my phone and looking at things and, uh, and suddenly think, Oh, wow.

[00:05:05] So this is an idea we ought to do this, or we ought to promote this, or what have we thought about? And I’ll ping him a message and it could be on fast eight, or it could be hard because nine and things like that. And I’ve. We had to come. We were having the conversation. It wasn’t a criticism, but I’ve just suddenly realized, well, if I’d been at work, I wouldn’t have been as, uh, you know, um, So sector inspector, uh, Sam, I wouldn’t be sort of texting the Sergeant that, um, about time of night, if I was off duty and they were off duty and certain things on that if I was doing, I wouldn’t impose that on the staff.

[00:05:41] And yet I was applying that to him, we would, neither of us getting the downtime. So, um, and I think in, in fairness, again, it was comments within the 1% club. Talked around that, that made me realize it as well. And so we [00:06:00] then put in our own boundaries and try to focus our work day into our work day and segmented our hours and our time and made sure that we also have some time to ourselves apart from that, so that we can actually get to talking about all the things we could talk about, golf or football or whatever, you know, Not just all the time being talking about business.

[00:06:26] So that actually helped us to sort of come back to more of a family conversation rather than it always been centered around business during the day.

[00:06:41] Jason Brockman: [00:06:41] I was going to say, gee, do you find that that’s, what’s asked all the time, have you got to revisit those boundaries and those kinds of rules and things, or have you pretty much captured because obviously previous lifestyle was a, it was a bit more regimented, so you kind of used to rules and that sort of stuff, but

[00:06:57] Tony Smith: [00:06:57] yeah.

[00:06:58] Inevitably, there are [00:07:00] occasions where we bounce an idea between between us and we chopped at the weekend or whatever. Um, and, and talk about business. Both generally we’ve kept to it. And, but I think in part, the business has evolved. And so the structure of it has evolved. And so we, we found out businesses evolved.

[00:07:19] We started. What about 2011, 2012. Um, and at that time we want it to be everything to everyone. We were going to be the one-stop shop for small business. We were going to provide insurance utilities, phones. Uh, will writing serves or your whatever elements people would want. We could provide those elements and services.

[00:07:42] And we would just spread too thin. We were trying to do everything for everybody. Um, there was no, no single message that we could get out to people. So, we went through a process of realizing we needed to niche down. I think that’s the jargon phrase. That’s the word of the moment niche down. So we [00:08:00] went down to our niche and I’m just going to get me.

[00:08:03] And may fingers, right? So we went to genius, genius Wi-Fi um, because at that time was a product that we, um, we had that, that provided guest wifi facilities, principally for leisure facilities, hotels, and cafes and things. Um, and we went really down into that and we, so we called ourselves genius wifi and started trading as that.

[00:08:29] But we found that actually we. We go too narrow and too niche. Uh, we weren’t able to talk about the connectivity and the broadband that was needed, the phones, and those are the bits that fitted neatly with it. So we bring it out a little bit. We became genius technology solutions and, um, and we brought those things.

[00:08:49] So we focus on the connectivity. We focus on the, uh, the broadband delivery and the phones and the wifi or natural, um, Siblings of [00:09:00] that, but then there’s other services that can be added on such as payment services, such as CCTV door access systems, but they all rely on the connectivity in the first place.

[00:09:11] So now we’re in that happy spot with genius. But Ben’s taken on, as I say, the more of the edge problems. So now he he’s running projects to install fibre into communities and into city centres and, and things like that. Well, so I’m focusing on delivering to the SME market. So whilst we work together, actually we’ve sort of separated out, even our source code base and unrolled much more.

[00:09:42] Yeah, I

[00:09:43] John Lamerton: [00:09:43] think very clearly defined boundaries role was makes all the difference. So you, you know, you’re able to go from company, director, ops manager to being father and son

[00:09:53] Tony Smith: [00:09:53] outside

[00:09:54] John Lamerton: [00:09:54] of work time. Uh, and also having that. That structure of where are the [00:10:00] boundaries

[00:10:00] Tony Smith: [00:10:00] for your business?

[00:10:01] John Lamerton: [00:10:01] What does your business offer?

[00:10:02] And, you know, I’m talking as someone who has sold office space and mobile phone insurance and had a directory of florists and sex shops and, you know, a website that tells you where to get the best pies for a football fan. Now I’ve done the kind of, Oh, we could do that. Oh, we could do this. Um, And yeah, I ended up, as you said, spreading the so far too thin thought we were Richard Branson.

[00:10:26] You know, Richard Branson is the only person I know that is able to have a mobile phone company and a radio company and an airline and the bank. Okay. Um, I’m just making

[00:10:36] Tony Smith: [00:10:36] this up. I didn’t, I didn’t mention the airline. Did I? So

[00:10:40] John Lamerton: [00:10:40] that’s

[00:10:41] Tony Smith: [00:10:41] coming soon.

[00:10:44] John Lamerton: [00:10:44] Yeah. 20, 20. What a great time to launch an airline.

[00:10:48] Tony Smith: [00:10:48] You could probably pick up those planes

[00:10:49] John Lamerton: [00:10:49] quite cheap at the moment.

[00:10:50] I’d imagine

[00:10:51] Tony Smith: [00:10:51] there’s always an opportunity in the John, you know that. Absolutely.

[00:10:55] John Lamerton: [00:10:55] So how did you, how did you arrive at that sweet spot between going way, way too, [00:11:00] too broad, and then way, way too narrow. How did you arrive at that sweet spot?

[00:11:04] Tony Smith: [00:11:04] Pain.

[00:11:09] It was, I mean, it really is. It’s an organic thing and it’s, uh, it’s evolved. I think we, um, we got great support through, uh, the local business community and the local business hub, uh, and advisors like that. At the same time we’ve come across some shocking consultants and advisors. And I think anybody who is thinking about starting out in business, please be aware, you will be recommended to every consultant and you will get.

[00:11:40] Every advisor under the sun, who knows how you know, all the mistakes, I’ve lost three companies. And I know exactly the mistakes that you want to watch out. Well, actually, I think I’d rather listen to somebody who’s run some successful businesses. Thank you very much. That’s just me. Maybe I’m odd. Um, but I think as well, it’s [00:12:00] finding.

[00:12:03] You don’t know what you don’t know. And so it’s very much a case of if you can engage with like-minded individuals, and I’m not saying people who are yes, people, but people who are able to, they have some experience, not maybe not the same experience as you, but they have some experience within the business arena.

[00:12:22] They create a safe space where you can share your stairs stories, your woes, you concerns, and they can act as a mini board for you. So if you had it, you know, if you were the Richard Brunson and you’ve got airlines and all the rest of it, you would go to your board meetings and you would be having people who were responsible than people who would advise and, uh, money sort of things, or share their experience.

[00:12:48] Well, as an entrepreneur, as a sole trader or something like that, you haven’t got that, but you can create it through networks, such as a I L Bay or the 1% [00:13:00] club, because there you’ve got a safe environment where you can share your worries, your concerns, and somebody either will have had that experience before.

[00:13:10] Or they will have an idea about it, but just hasn’t occurred to you, but actually you can then develop it and run with it. And that’s the value of networking into those, those groups. But, uh, but just being aware about all the, uh, the experts that are out there, because.

[00:13:29] John Lamerton: [00:13:29] Yeah, I think we missed the air quotes on that, that the

[00:13:31] Tony Smith: [00:13:31] experts,

[00:13:36] I

[00:13:36] John Lamerton: [00:13:36] mean, we’ve all seen the memory and they’re normally easy to spot when you see them face to face. Cause they’re normally wearing some sharp suits, uh, and they’re onstage trying to be Tony Robbins, you know, anyone agrees to say hi and it’s like, no, stop with the NLP. Bullshit. It’s just, ah, it makes your skin crawl.

[00:13:53] Doesn’t it. And. I think when you’ve been part of this world for a few, a few years, you do just tend to see the [00:14:00] fakers. Um, I’ve come up with the term by the way. Oh my God. This is the first time I get to use it. So I’m writing my new book. Okay. My new book, evergreen assets coming out later this year.

[00:14:09] Tony Smith: [00:14:09] I can say that

[00:14:10] John Lamerton: [00:14:10] now because we’re recording for 2021.

[00:14:14] I do write a few books. There

[00:14:15] Tony Smith: [00:14:15] might be a few behind me there.

[00:14:18] John Lamerton: [00:14:18] Um, so I’ll come up with this term. Okay. For

[00:14:20] Tony Smith: [00:14:20] these people who want to be.

[00:14:22] John Lamerton: [00:14:22] Like Gary V. Gary Vaynerchuk is obviously the

[00:14:24] Tony Smith: [00:14:24] poster child of every wannabe mentor, coach

[00:14:29] John Lamerton: [00:14:29] life coach out there. And I’ve come up with this term, one of the.

[00:14:33] Tony Smith: [00:14:33] So all

[00:14:33] John Lamerton: [00:14:33] these, one of these out there that are trying to be Gary V the trying to be Tony Robbins,

[00:14:40] Tony Smith: [00:14:40] they’re trying to be Richard Branson

[00:14:42] John Lamerton: [00:14:42] and they’re all there on their phones, you know, recording this, this content, being these thought leaders to about seven people and, and their dog.

[00:14:51] Uh,

[00:14:52] Jason Brockman: [00:14:52] just stop it. Just

[00:14:53] John Lamerton: [00:14:53] be yourself. Be authentic.

[00:14:56] Tony Smith: [00:14:56] Actually,

[00:14:56] John Lamerton: [00:14:56] you know, for a lot of these people actually run a real business and [00:15:00] then when you’ve run that real business and you’ve got some battle scars, because you’re going to have some scars then come back and teach others how you did it. Yes, absolutely.

[00:15:10] The mistakes you made. Um, what does it say learning from your mistakes is, is wise, uh, learning from other’s mistakes is genius.

[00:15:19] Tony Smith: [00:15:19] Yeah.

[00:15:19] John Lamerton: [00:15:19] I thought you might like that

[00:15:21] Tony Smith: [00:15:21] a lot one I’m going to ask, maybe I’ve just got to write that

[00:15:23] Jason Brockman: [00:15:23] down.

[00:15:27] Tony Smith: [00:15:27] Brilliant. Yeah, no, I, I told her I totally agree. But as I’ve said before with that, yeah, that is the beauty of such as the 1% club, because it’s not only is it local businesses, but you’ve got a mix of people, you know, and from that, then I form business relationships and gone into business with, with other members.

[00:15:47] And so, yeah. We’ve got, we’ve got people from New Zealand from Spain, um, in Japan, Japan, Japan, yes. Yep. Yeah. Even down in the, the, um, the [00:16:00] South West of England,

[00:16:02] John Lamerton: [00:16:02] there’s a few

[00:16:02] Tony Smith: [00:16:02] farmers and pirates,

[00:16:04] John Lamerton: [00:16:04] I think,

[00:16:07] Oh, it reminds me actually. I just very quickly, Jason and I were at an event thinking about these, one of these, these experts, uh,

[00:16:15] Tony Smith: [00:16:15] you really do need to be careful who you listen to.

[00:16:16] John Lamerton: [00:16:16] We were at an event. What five years ago now I reckon just five or six years ago, uh, was at a hotel, uh, but 800 business owners in attendance, massive stage, big American rock music being played out.

[00:16:32] And this chap comes on stage and

[00:16:34] Tony Smith: [00:16:34] tells all of us business

[00:16:35] John Lamerton: [00:16:35] owners, how we’re going to rank. Number one on Google for our websites. Now at this point, Jason and I have been running a business. Doing internet marketing ranking websites on Google since Google was a thing. So we kind of know enough, we’re not SEO experts, but we know our way around it.

[00:16:55] And this guy stood up on stage and told everyone what they needed to do. Which from [00:17:00] memory involved, stuffing loads of keywords on your page and making it the text the same color as the

[00:17:07] Tony Smith: [00:17:07] background

[00:17:08] John Lamerton: [00:17:08] and Jason, I was just, well, they’re just, Oh my God. No,

[00:17:11] Jason Brockman: [00:17:11] don’t don’t listen, guys, don’t listen

[00:17:14] John Lamerton: [00:17:14] to this guy. If you follow his advice, you’re going to get blacklisted.

[00:17:17] This is the stuff that we used to do back in the day. When it works and Google kind of cottoned on quite quickly that keyword stuffing and just, you know, gaming, the algorithm doesn’t work. Um, You see,

[00:17:31] Jason Brockman: [00:17:31] now this is where I keep it’s genius, because what that did was wiped out 800 businesses and dominate the search results.

[00:17:38] I thought he was on it onto a winner. It’s like, here’s what you should do, guys. I’m getting to the top of those rankings,

[00:17:46] John Lamerton: [00:17:46] but it just

[00:17:46] Tony Smith: [00:17:46] really frustrated

[00:17:47] John Lamerton: [00:17:47] me because I’m looking around the room and I’m just seeing these,

[00:17:50] Tony Smith: [00:17:50] these vulnerable

[00:17:52] John Lamerton: [00:17:52] business owners, scribbling Danny’s ideas. Okay. Write stuff, keywords.

[00:17:56] So I just need to. Repeat the same keywords 20 times. Okay.

[00:18:00] [00:17:59] Jason Brockman: [00:17:59] And then make

[00:18:00] John Lamerton: [00:18:00] it the same color as the background. Oh brilliant. And those people, you know, two years later then paying some other expert to undo the problems that

[00:18:09] Tony Smith: [00:18:09] the previous expert calls. Oh, yeah, no, it’s, uh, it’s certainly worthwhile just, you know, just being wary and I don’t know, in case of, in which a case of taking recommendations from people, isn’t it and learning from others’ experience and, you know, good and bad.

[00:18:27] Um, but that’s, I think that’s the other lesson entities learn from experience and don’t see things as failures because. As you say, you get, you get scars. So you go through sleepless nights of our mind, possibly going to pay these bills out of it. This just isn’t doing anything. And then you have a, you know, an awakening moment and sort of thing.

[00:18:51] Well, actually, if I just do this and we do that, then that actually it can work out. And I think the other thing is having [00:19:00] been there and had those, those worrying times, um, I would say don’t be afraid to pick up the phone and talk to people because all the business owners understand and they been there.

[00:19:14] And the last thing they want is to see your business go down the drain and then not see any hope of getting their films back. So if you’ve got a problem, don’t be worried about it and frightened by it. Um, and the reaction to it be open. Grasp it. And I think the front is it eating the frog of a phrase that we’ve used before, but actually tackle it, um, talk to someone about it, maybe your supplier or whoever and explain the issues and together again, you’ve maybe come to some bullshit, but I’m a great believer in collaboration, in all things.

[00:19:50] And I really don’t see the value in competition. Yes. You want to, you want to sort of. When, um, jobs and business, [00:20:00] um, but you get far more from collaborating with people, with sharing ideas than you do by being exclusive and choosing them out. Because if you are so successful that you’re, um, you know, you’re swamped with orders and then you can’t fulfill those orders, then what’s going to happen to your customers.

[00:20:20] They’re going to. Drop off to go to all the people. Whereas if you could say, well, actually, yeah. Um, you know, I’d love to help you account manage that now until X Y you know, two or three months or whatever it is. Um, they may be happy with that, but if you, if you need it sooner, then why not go to. John down the road here and John and John could help you out.

[00:20:41] And it works both ways because John, that will then when we subrogate it and reciprocate and help you. So I would always advocate collaborating rather than purely competing. Fantastic.

[00:20:54] Jason Brockman: [00:20:54] So in a day job, which you really loved, which, which is, you know, enviable, I guess, for lots of [00:21:00] people, there’s lots of people who are in day jobs, which they really hated.

[00:21:02] For example, John, in the civil service, he really hated that day job and his drive was to get out, to take from business when you got to the 30 years. And, uh, I guess think all good things come to an end kind of thing. And that’s, that’s where that happens in retirement and whatever, from, from the force, you then kind of went into business, which is great.

[00:21:18] So what skills and things set you up for having your own business?

[00:21:22] Tony Smith: [00:21:22] Well, that was a great, that was a thing at the time because I couldn’t. See the transferable skills I could, you know, I’ve been a policeman for 30 years. I’d left school and gone to be a policeman before that I’d been a farmer’s land. Um, and I, yeah.

[00:21:39] What, you know, yes. There’s security guards. Yes. There’s civilian posts. And in fact, I went back into, uh, to a civilian post for six months to sort of finish up, work on a project that I would finish my career on. Um, Um, well, if that answers, it gives us a story and that I, um, you [00:22:00] know, having done, having taken some about month off and then gone back to start this sort of civilian role, um, I was sat there and I’m thinking.

[00:22:08] There I was, I just had one task to do I’d warm sort of sphere of responsibility. Um, and I just came in and got on and did that. And, um, suddenly realized there’s other uniform staff, police officers, people are been working with. I’d been, um, supervising, managing, um, a few weeks before. Not running around, but literally they were in and out going out, going off all over the place.

[00:22:34] And they would just start with back-to-back jobs meetings, depending on the nature of the role, but they were task to task, to task and hardly getting chunks to draw breath. And sorry, Saturday a no. Um, I think I’ve mentioned earlier, there was a star Trek episode, many moons ago before you boys were probably born out of a budget, but, uh, about, uh, some alien race that sort of got on the enterprise.

[00:22:59] And [00:23:00] there were the last two remaining people from this planet and they were constantly fighting, but their life had been speeded up to such a degree that the crew of the enterprise, all I heard was they were just like a fly flitting past. They couldn’t even see them. Uh, it just took me that this is stru what’s happened.

[00:23:18] I was doing that back to back to back to back, trying to fit everything in trying to keep on top of stuff. Um, and here I am just now serenely sailing down the, uh, the, the regular just focused on my one task and I couldn’t believe the difference. And I think that’s what made me think then. Well, no, there’s no point in me going back into.

[00:23:40] Uh, doing something that is sort of going to take me back into that, onto that treadmill, um, and I’ll need to find something else. And so our data for our volunteers for roles and things like that, um, built are needed to have something that was different, um, and get me a slower pace of life. If you like, [00:24:00] um, more flexibility.

[00:24:02] And that’s been the thing that I’ve loved about, about changing now. I suppose I went the other way in the tussle. Yes. Oh, do this. And I can do that. And I took on loads of jobs, volunteering, getting involved with charities, obviously getting involved with, with business. And now I’ve gone where I’m. Um, I suppose I’ve got a number of businesses that I’m involved with all activities that I’m involved with, whether it’s on a voluntary basis or whether it’s, um, you know, the business sense.

[00:24:34] Um, so I have, um, uh, farm. Um, but, uh, that’s not, uh, on, on harmed farming. I’m not having to milk cows at six o’clock in the morning or anything like that, but yeah, but it’s a business that needs sort of a roaming and managing, um, I’ve got genius technology solutions, obviously that I’m involved with. I’m involved with my property business [00:25:00] and, uh, Uh, again, back to the 1% clubs, then I’m involved with the alcohol free shop with another founder member of the group.

[00:25:09] Um, and all of that takes activity quite apart from daily life. But what I’ve got. Is flexibility. I’ve got the opportunity to manage my own time and to so long as I manage it properly, I could let it all sort of swamp maybe, but it’s about focus. It’s about targeting what you’re doing and, um, and, but having the flexibility to, if I.

[00:25:36] Want to be able to go off and do something different. If there was a time,

[00:25:42] Jason Brockman: [00:25:42] did we,

[00:25:42] Tony Smith: [00:25:42] we used to go away on, um, what did they call them? Holy days,

[00:25:52] he used to go away and stay somewhere for a week to maybe somewhere to the RTO there. But, um, but, but you, you, you’ve got the flexibility [00:26:00] to do that if you’re your own boss and that’s the, uh, the thing that appealed to me. Um, and, um, so, but until you going back to your original question, Jason, about transferable skills, I’ve learned that actually I’d got.

[00:26:15] A huge amount of transferable skills because my whole 30 years it’d been about engaging with people about getting messages across about resolving problems, problem solving, conflict resolution. Um, so in terms of marketing, for example, then one of my roles was being responsible for partnerships. Um, and before that, Um, been involved in child protection, which involved, uh, cross agency working.

[00:26:44] And so you had to build a relationship to build up trust between different agencies. But when I was started doing it back in the late eighties, around the time of Cleveland and what have you then yeah, social services and the police didn’t [00:27:00] necessarily see eye to eye time. Um, but you have to, you have to break down the barriers and.

[00:27:06] And develop the relationships and the trust. And that’s the same in business. That’s that you have to do that with your customers, with your partners, your suppliers, your, um, you know, everybody so that engaging with people and getting messages out there about community safety, crime prevention, whatever it was actually.

[00:27:27] I could go, there was experience that I picked up that, um, you know, it didn’t strike me at first, but actually it’s stood me in very good stead. So it’s been a good, uh, Grambling for me.

[00:27:40] Jason Brockman: [00:27:40] Excellent. So that getting people to know like, and trust you, that’s definitely a characteristic of a police officer, isn’t it?

[00:27:46] And then overcoming objections, I guess that’s

[00:27:48] John Lamerton: [00:27:48] a,

[00:27:48] Jason Brockman: [00:27:48] that’s another kind of thing, which she needs to kind of be able to grasp what those objections are and then find that solution to overcome them. So absolutely. There are loads and loads of skills. I can think that.

[00:27:57] Tony Smith: [00:27:57] Yeah. Well, certainly, certainly if you’ve stood outside of the leach [00:28:00] hall, in the.

[00:28:00] In the middle of the countryside and you know that your nearest backup is 20 miles away and you’ve got a crowd of people coming out of the disco and then you find you, you find a way of, rather than forcing them to do things, we’ll make it persuading them and, and talking your way out of that after trouble.

[00:28:17] So, um, that’s probably where that stemmed from.

[00:28:20] John Lamerton: [00:28:20] Yeah, there’s a few people’s marketing campaigns who could learn a bit from that about actually persuading rather than using brute force.

[00:28:30] Tony Smith: [00:28:30] Yeah. Well, it comes back again and I think even the community policing aspect, your nurturing relationships, your, your, your, you, you, you engaging with people, not just going straight in and saying, Oh, Here I am. You’ve got to do yes. There are times you’ve got situational issues where you’ve got to go in and you’ve got to say, right, come on.

[00:28:52] You’ve got to go here now and this, and you’ve got to do it and that’s it. But most of the time in terms of integrating, [00:29:00] then you’re engaging with people. You wanting people to follow a particular course of action. You want them to support you. You want them to report crime. You want them to take actions to prevent crime.

[00:29:09] Um, so it’s very much about. Building those pathways and that’s comes from that engagement that having a chat, getting to know them, and it’s not just blah, blah, blah. This is me. This is what I want you to do. I need you to do this, learn about them. You’ve got to learn about other people and, and listen to their story and understand them and then work your.

[00:29:36] Agenda, if you will into that. And that’s the same with networking. I mean, the number of times, I’m sorry, I’m getting on the hobby goals now, but the number of times that, um, people would go to networking. And so I didn’t get any sales out so that you’ve not gone to

[00:29:52] Jason Brockman: [00:29:52] networking to get sales,

[00:29:55] Tony Smith: [00:29:55] you just taste to sort of go out and develop relationships.

[00:30:00] [00:29:59] So, yeah. And the way to do that is to have a chat to someone and say, I’m John on something. What brings you here and what do you do and sort of like, and find out about people and the same on LinkedIn. If you’re on, if you’re at LinkedIn. Yes. There’s a bit of a numbers game, but don’t, , don’t just connect, connect, connect, connect, connect, connect, and that sort of half of those will actually respond to you, but maybe just put a message in there and say, hi, what’s the reason for your connecting?

[00:30:29] What your what’s the common link, or maybe engage with their, uh, The profiles and actually likes some somethings or see what the issues are they’re talking about and engage and offer some solutions and then engage. It’s building up that relationship. You don’t, you know, I mean, I’m told that you don’t just go out or go out and go out on a date and then sort of ask someone to marry you straight to work.

[00:30:54] You do actually try to build up a relationship beforehand. Um, so yeah, it’s all the same game in town. [00:31:00] It is. And the one of these are the ones broadcasting they’re saying, Oh yeah, you don’t go out and ask you to go to sleep at the end of the first

[00:31:06] John Lamerton: [00:31:06] day. And yet they are LinkedIn connect to pitch connect

[00:31:09] Tony Smith: [00:31:09] pitch.

[00:31:11] I’ve got to the point

[00:31:12] John Lamerton: [00:31:12] now I started getting more active on LinkedIn over the last couple of months and I spot it. Now, if I get a connection from somebody and they use the term looking to expand my

[00:31:22] Tony Smith: [00:31:22] network,

[00:31:24] John Lamerton: [00:31:24] I just deny them straight away, because I know if I accept it within 10 minutes, the pitch is in my inbox.

[00:31:32] Uh, and it’s someone I just, I don’t know. And I don’t want to get to know, um, what my stream, my entire strategy. For all networking is, uh, to dig the well before you’re thirsty to just go out and just make those connections for people find out about them. And this is, I mean, this is, you mentioned Dale Carnegie.

[00:31:52] He was on the internet. This is Dale Carnegie. How to make friends and influence people one Oh one, ask people about. [00:32:00] Then

[00:32:00] Tony Smith: [00:32:00] everyone’s favorite subject is

[00:32:02] John Lamerton: [00:32:02] themselves.

[00:32:03] Tony Smith: [00:32:03] So

[00:32:04] John Lamerton: [00:32:04] enough about me. What do you think about me? Seems to be most people’s

[00:32:08] Tony Smith: [00:32:08] attitude online and it’s

[00:32:09] John Lamerton: [00:32:09] just, just remember that

[00:32:11] Tony Smith: [00:32:11] people, no one goes on LinkedIn

[00:32:13] John Lamerton: [00:32:13] to buy.

[00:32:14] They go on there to try and sell their own stuff.

[00:32:17] Jason Brockman: [00:32:17] So just

[00:32:18] John Lamerton: [00:32:18] make friends with people, just have conversations, find out a bit about them and then find those natural synergies to work together so that when somebody says, can anyone recommend a VoIP provider? Don’t all of a sudden Tony Smith gets tagged in loads of post.

[00:32:35] How did that happen? He dug the well before he was thirsty. He didn’t go on LinkedIn and said, I sell VoIP.

[00:32:41] Tony Smith: [00:32:41] Anyone need VoIP services? VOIP, get you VOIP here.

[00:32:43] Jason Brockman: [00:32:43] get your VOIP. Yeah,

[00:32:47] Tony Smith: [00:32:47] it’s fuck. It’s funny that you just, again, thinking back to former lives before I joined the police, when I was a teenager, my group meeting.

[00:32:55] Granddad had a market garden. And so he stood a market here in [00:33:00] Grimsby and I would sort of go along and help him. And so I would be doing just that you’ve just talked about with the bunches of daily, as I can remember standing on the corner you know, the classic market type thing.

[00:33:18] But again, I think. I mean, you know, it’s these things just to really come to you. I think there that in my formative years was sort of, you know, learn. It taught people to people because you have banter on the market. We’re dealing with customers. You have to persuade some customers to not be, you know, who queuing for the bank and stall across the aisle, not to stand in front of.

[00:33:38] Uh, cabbages and potatoes and stuff like that. And to sort of just wait by, allow our customers get to out our produce and you have to sort of promote and sell you your files and things. So you,

[00:33:49] John Lamerton: [00:33:49] you weren’t laying the foundation to

[00:33:50] Jason Brockman: [00:33:50] come along

[00:33:51] John Lamerton: [00:33:51] and move along, please. Nothing to see here.

[00:33:55] Jason Brockman: [00:33:55] Here

[00:33:59] Tony Smith: [00:33:59] I can [00:34:00] remember being taught a very, uh, sort of subtle, um, technique of going to get a crate of cabbages or whatever from under the store. just to get, just to get a crate out just for the sake of moving people on. All good, but, but he’s funny how he’s gone from. Yeah, from that. And then towards the end of my career, um, a hostage negotiator.

[00:34:26] And so there, you’ve got to be very quickly you’re in a situation where someone’s, you know, threatening to commit suicide or there’s some other sort of crisis that you’re in. And you very quickly got to establish a relationship with, with somebody there. You’ve got to build up that, that trust.

[00:34:45] A lot of the skills that are talked about in marketing are exactly the same, that negotiation, the, so where’s the reciprocity and say, I said the word straight,

[00:34:55] John Lamerton: [00:34:55] that one,

[00:34:59] Tony Smith: [00:34:59] do it again. Don’t [00:35:00] ask me to do a retake, but, um, yeah, but. Offering somebody something. So that actually, they sort of feel obliged to sort of give you something in return, having sort of deadlines in place and all those sorts of things.

[00:35:12] It’s the same. Yeah. The same techniques are there because you’re looking to change behavior. You’re looking to change someone’s actions to get a desired outcome and that’s exactly the same with sales. So there’s some other policing skills that become transferable.

[00:35:28] John Lamerton: [00:35:28] Yeah. I really liked that. Tony. It’s some. It’s thinking about to get working together, to solve a problem.

[00:35:39] So the hostage negotiation is exactly the same as

[00:35:42] Tony Smith: [00:35:42] the, the

[00:35:43] John Lamerton: [00:35:43] marketing conversation with the sales conversation. It’s right. We’re going to work together to get a resolution that I’m happy with. And you’re happy with,

[00:35:53] Tony Smith: [00:35:53] even if

[00:35:54] John Lamerton: [00:35:54] that is me referring you to my competitor. Because

[00:35:59] Tony Smith: [00:35:59] that’s the [00:36:00] best thing for you.

[00:36:01] John Lamerton: [00:36:01] And that actually elevates my reputation. I’m not going to get the sale,

[00:36:05] which

[00:36:06] John Lamerton: [00:36:06] is most people’s primary only objective. Whereas actually, if the objective is how can I best serve my customer, then it may be, well, actually, let’s, let’s go down that road. Um, I wrote an email for the 1% way. Um, a while back about in negotiation I had with, uh, homeserve

[00:36:28] like

[00:36:29] John Lamerton: [00:36:29] gas, um, insurance, they massively massively put my price up and of course they now have to put in the letter, if you’re not happy with your renewal, you may get a cheaper price by being a new customer of someone else.

[00:36:42] Brilliant. So I found

[00:36:44] John Lamerton: [00:36:44] out how much it would cost to be with someone else. It was a lot cheaper. I rang them up. Yeah. I want them to leave. Okay. Let me get you on the phone with Amy’s called Davey. Right. And immediately David was like,

[00:36:55] right. Cool.

[00:36:56] John Lamerton: [00:36:56] John, can I call you John? Yeah. Yeah. Cool. Right. We’re going to get this sorted.

[00:36:59] Tony Smith: [00:36:59] All right. We’re going [00:37:00] to get this. And it immediately became

[00:37:02] John Lamerton: [00:37:02] me

[00:37:03] Tony Smith: [00:37:03] and Davy solving the

[00:37:04] John Lamerton: [00:37:04] problem of my re my renewal price. It was no longer me versus HomeServe

[00:37:10] Tony Smith: [00:37:10] faceless corporation.

[00:37:11] John Lamerton: [00:37:11] It was now me and Davy

[00:37:13] Tony Smith: [00:37:13] solving the problem, and he just,

[00:37:15] John Lamerton: [00:37:15] he walked me through and it was, I knew it was a script. I know it w as a process,

[00:37:19] Tony Smith: [00:37:19] but the way he did it was brilliantly

[00:37:21] John Lamerton: [00:37:21] because it just immediately.

[00:37:23] Disarmed me when. Okay, cool. Uh, so if I can solve this for you,

[00:37:26] Tony Smith: [00:37:26] you happy to renew

[00:37:27] John Lamerton: [00:37:27] yo absolutely services. Brilliant yet. Cool. What, why do you want it in the first place we did this kill. So it’s just price isolated. The objection. Price

[00:37:34] Tony Smith: [00:37:34] is the only problem this man has.

[00:37:37] John Lamerton: [00:37:37] So if we can solve this together, we’ll do it.

[00:37:38] Cool. Let me go away and find out what I can do. Right. I

[00:37:41] Tony Smith: [00:37:41] can do this.

[00:37:42] John Lamerton: [00:37:42] That’s not quite good enough, Davey. Okay, cool. Let me go away to the buying team. Let me find out, I’ll see what I can do. Came back, got a couple of options for you, John. I think you’re going to like one of these. I’ve got this. I’ve got that.

[00:37:53] Oh, that’s a good one. Yeah, I think we can do that. Boom. We had a conversation. We were chatting. He found out a little bit about me a little bit [00:38:00] murdering the Savannah LP happening there. I know the subscripts happening, but ultimately his main

[00:38:07] Tony Smith: [00:38:07] strategy was.

[00:38:09] John Lamerton: [00:38:09] The two of us working together to solve the price renewal

[00:38:12] Tony Smith: [00:38:12] problem.

[00:38:13] It wasn’t

[00:38:15] John Lamerton: [00:38:15] Davey versus John. Who’s going to win and do I get to cancel or does he get to keep the [00:38:20] business? Let’s have a tug of war over this,

[00:38:23] John Lamerton: [00:38:23] you know, let’s face it or is it 60 quid a year or something contracts. And it’s not a huge sum of money. And immediately he turned into a, you know, arm round the shoulder come on, we’re going to work on this problem together made such a difference.

[00:38:37] It really did.

[00:38:38] Tony Smith: [00:38:38] Yeah. Yeah, yeah. Uh, yeah. And, uh, and that’s it. That’s what I’m, that’s what I mean by that sort of collaborative approach. It works with, with everybody and it opens more doors and it achieves more in the end.

[00:38:52] Jason Brockman: [00:38:52] So Tony, how did you find your way into our world? How did you come about?

[00:38:57] Obviously ended up being a one percenter for good. [00:39:00] It’s a couple of years, I’d say a good couple of years. I can be as long as it, but you know, [00:39:06] I know that,

[00:39:07] Jason Brockman: [00:39:07] um, I’m glad to hear, you can say that too. How did you find your way into our world?

[00:39:12] Tony Smith: [00:39:12] um, I think as I sort of started on this business journey and during the course of it, um, you know, you look around for inspiration and ideas.

[00:39:26] I can’t remember how I came across it, but certainly came across the ALB, um, sort of group on Facebook and looked more at that, uh, bought John’s book. The first one. Why don’t you pick it off your shelf, John, and just, uh, share. I forgot. Yeah,

[00:39:46] I’m prepared.

[00:39:48] Tony Smith: [00:39:48] But that was it, but that really was.

[00:39:54] Have sold it or have promoted it wherever I come jumped because quite honestly, [00:40:00] the, the beauty of that was, it was a Bible too. It was an operating manual for people wanting to set up in business and it was no nonsense. It was just straightforward. I hate to use the word, but common sense, but it was good advice.

[00:40:17] Um, and yeah, just those sort of simple things like, yes, it gave you gave your story and your background and your motivation for doing things and to set it in context, but they gave you. Simple steps of things to achieve the actioning of things, the sort of the breaking things down into simple steps into a, and sort of giving yourself time to do things, but the clear focus of one priority thing and all over, you know, all those different techniques that you.

[00:40:47] Preach. Um, and it just made so much sense and it was through that. And seeing them may even be referenced to the 1% club towards the back of the, uh, the book, which has a link in. And [00:41:00] so literally that was a year from that. I want you to follow that link. Got engaged. It was persuaded and came on board and then routine machines then have a sort of, again, read that and enjoyed that.

[00:41:14] And again, it’s about simple step taking simple steps, but.A taking action. So don’t wait for everything to be absolutely perfect. But imperfect action is better than perfect inaction.

Oh, that’s almost word for word from the book. Well done.

[00:41:33] Jason Brockman: [00:41:33] Sorry

[00:41:36] Tony Smith: [00:41:36] you say you did no prep. That’s funny.

[00:41:42] Let me just turn the page.

[00:41:46] But, um, yeah, but that, and the accountability, and again, that’s what the, um, the 1% club sort of gives you because, you know, um, I may have not been able [00:42:00] to partake in every online meeting, but, uh, follow the group and, um, internally on Facebook and we have one-to-one banter and sometimes some serious chat as well.

[00:42:11] And actually learn something, but, uh, but. It helps. It helps to sort of feel to, for you to, if you’ve got an issue to publicize it out, into air it, um, to get some feedback and some advice. It’s also nice to give a bit it’s nice to be able to participate and help others and sort of offer some, uh, some advice.

[00:42:33] Um, well, I think yesterday it was a classic world of somebody sort of discussing an issue with a member of staff, um, probationary issues and things like that. Unfamiliar. I was able to bring my experience again from policing of the stuffing, the, uh, the HR elements, the engagement with people to sort of get the best out of the situation too, but hold them to account we’ll have an [00:43:00] action plan, sort of make sure that they got clear targets that they can, they can meet and have a review period to work with them, to find out what the issues are.

[00:43:10] Um, So, yeah, it’s a great life and it’s a great community, but that’s how I came to it through, uh, uh, through, through the Facebook page then sort of reading the book, um, and being sort of. Sold on it from there. And yeah. And again, I’ll think I’ve been told that John, is not a messiah, but just avery naughty boy.

[00:43:31] John Lamerton: [00:43:31] Exactly.

[00:43:31] Jason Brockman: [00:43:31] Does that mean telling you that it probably

[00:43:36] ALB then ambitious lifestyle business? That’s, that’s kind of what it

[00:43:39] Tony Smith: [00:43:39] stands for. If you’re going to be searching new

[00:43:41] Jason Brockman: [00:43:41] Facebooks for it, you’ll find it as ambitious lifestyle business. Obviously this is the ALB podcast, but, uh, what does ambitious lifestyle business mean to you?

[00:43:49] Tony Smith: [00:43:49] Tony? Well, absolutely. It’s the flexibility.

[00:43:52] As I mentioned earlier, it’s the flexibility to do what I want when I want, if I want Um,

[00:44:04] [00:44:00] Jason Brockman: [00:44:04] there’s a feed more. You got to get it right?

[00:44:10] Tony Smith: [00:44:10] I’ll say that’s it. I got Ray Bosch.

[00:44:16] This is not a court, but no, it is. That is that, that flexibility to, um, yes, you need how you generate sufficient recurring income and income so that you can, you can do what you want to. Everybody needs funds to fund a lifestyle, but your lifestyle, if you want. To live your life on a Caribbean Island, then fine, but you need a plan to work out how you going to get the money to do that.

[00:44:45] So do do that. If you want a quiet life where actually you want to be able to spend time with the kids or the grandkids, and you want to make sure that you go to sports day and you go to the nativities when they come back, [00:45:00] um, and you want to enjoy taking a walk out and. Put your tools down at three o’clock in the afternoon, because it’s going to be too late to otherwise.

[00:45:09] Then, you know, that’s, you know, whatever is your ambition, that is, you know, whatever you want your lifestyle to be. There’s only you that’s stopping you doing it. So what are the barriers again? What’s the pain points. What’s the barriers to you moving on and getting the life that you want. And if there are barriers and obstructions and things, Then what’s the way around it.

[00:45:33] Can you go round it? Can you go over it? Do you have to accept it and accept it for a while, but then find a way to accommodate that and build that into your plans. Um, and so that’s a big mindset thing, but. Really familiar sounds like

[00:45:49] Jason Brockman: [00:45:49] Self negotiation that you’re using is holding yourself to hostage and negotiating your way out of that.

[00:45:58] Tony Smith: [00:45:58] I’m not saying it’s holding the gun to my [00:46:00] head, but

[00:46:04] yeah, but you’re right. I think, yeah, that’s a very good point, Jason, because I think there’s times when, you know, I’ve had sort of challenges and difficulties, um, and has been a case of me actually sort of realizing and thinking to myself, well, there’s only so much that I can control. I can’t control everything in the world.

[00:46:28] I can’t make people buy more stuff. I can’t, I’ve got, so I’ve got to make some decisions to make things fit for me at the moment. And sometimes again, when I was a, did. I was a mediator and, and sort of did mediation when I left the police. That was one of the things I did. Um, and the guy who sort of took me through that and mentored me through that.

[00:46:53] He was a Buddhist and he had a saying of let the universe take its course. There’s lots that you can [00:47:00] control those, but you know, you can control your actions and your behavior. Um, and there’s a great thing that I’ve learned too in the years. Uh, it’s a model. I love models.

[00:47:15] You’ll. Your attitude affects your behavior. That affects my attitude, which affects my behavior, which affects your attitude. And it’s just a complete circle. So somewhere in there, if you know, you’ve got to put a gateway in there and you’ve got something in that sort of just break breaks, that chain, circuit breaker, absolutely circuit breaker.

[00:47:42] But, um, it’s yeah, that start changing that. That mindset. And so finding a way that you can deal with the problem that surmounting you. And sometimes it is just that case of convincing yourself, persuading yourself, that all [00:48:00] I’ve got to do is actually just pick up the phone and talk to Jason about this.

[00:48:04] If I, you know, yeah. What’s the worst that could happen. Is the world going to stop? Am I going to die? Well, yeah. Nobody’s gangster roots maybe, but, but, um, but yeah, but what’s the worst that can happen. So, you know, am I going to be any worse off now? So let’s have a conversation because the potential is that it would, it would improve and it’s yeah.

[00:48:25] That’s the philosophy

[00:48:27] John Lamerton: [00:48:27] it’s ultimately asking yourself. Well, a couple of questions then what do I want?

[00:48:31] Tony Smith: [00:48:31] Exactly that. What,

[00:48:32] John Lamerton: [00:48:32] what can I do about this? Know if I’m in a problem, if I’m a fix and I’m going around and just circling my head,

[00:48:38] Tony Smith: [00:48:38] what can I do about this?

[00:48:40] John Lamerton: [00:48:40] And if the answer is

[00:48:41] Tony Smith: [00:48:41] pick

[00:48:42] John Lamerton: [00:48:42] up the phone and speak to Jason, good.

[00:48:44] Let’s do that then. Uh, and if the answer is there’s nothing I can do about it. I don’t need to worry any more then. Cause there’s nothing I can do.

[00:48:52] Tony Smith: [00:48:52] Yeah. Wasting your worries. Yeah,

[00:48:54] John Lamerton: [00:48:54] exactly.

[00:48:55] Tony Smith: [00:48:55] Yeah. Yeah. There’s much more, but yeah, all the things that are going on, [00:49:00] particularly, yeah. There are other things closer to home or that you can’t, you know, it’s worth worrying about because so long as the worry is constructive in the ticks, you know, you’re identifying a problem and then you’re looking for the solution to it.

[00:49:15] And you’re acting on that, on that potential solution to know, to make that happen and make it tangible, then it’s worth worrying. But otherwise, Yeah. Why worry?

[00:49:27] John Lamerton: [00:49:27] Yeah, exactly.

[00:49:28] Tony Smith: [00:49:28] Uh,

[00:49:29] John Lamerton: [00:49:29] should we end with a quote from captain Jack Sparrow then on this topic? I think

[00:49:34] Jason Brockman: [00:49:34] that’s, that’s so apt being down here in the Southwest,

[00:49:36] Tony Smith: [00:49:36] probably should people used

[00:49:37] John Lamerton: [00:49:37] to hearing me talk a little piratey accent nd I just

[00:49:39] Tony Smith: [00:49:39] did.

[00:49:40] I’ll be Jack spiral as well. Uh, the, the problem is not the problem. The problem is your

[00:49:46] John Lamerton: [00:49:46] attitude

[00:49:46] Tony Smith: [00:49:46] to the problem. Captain Jack

[00:49:48] John Lamerton: [00:49:48] Sparrow.

[00:49:50] Tony Smith: [00:49:50] That’s brilliant. Can I just give you another quote. I picked up yesterday. You got a little, or is it from one of my books? Sorry,

[00:50:00] [00:49:59] Jason Brockman: [00:49:59] maybe

[00:50:00] Tony Smith: [00:50:00] there may be time for you to put it into the next one.

[00:50:02] Ah,

[00:50:03] John Lamerton: [00:50:03] y’all can pinch it. I do like a bit plagiarism.

[00:50:07] Tony Smith: [00:50:07] Apparently n the second world war. The, um, you know, that we’re getting lots of bombers shot down and losing loads of aircrew. Uh, and the idea that actually when the bombers came back, they would. Check where the holes were in the fuselage and the found loads of holes in the wings, loads of holes in the fuselage while they collect all this data together, um, they got somebody to work on it.

[00:50:31] And this fellow came to look at the data and said, well, you’re actually looking at the wrong data because you’re looking at the planes that have come back, nevermind about putting extra armor on the wings and the fuselage. You know, those are the ones that’s coming back. So actually you want to be.

[00:50:49] John Lamerton: [00:50:49] Looking in the channel.

[00:50:51] Tony Smith: [00:50:51] Yeah. Improve, improving the other bits. Um, so it’s, yeah. It’s not looking at all, but not always looking at what you got, [00:51:00] but it’s looking at what’s missing.

[00:51:02] John Lamerton: [00:51:02] Yeah. Um, there’s, there’s a couple of stories around that with, um, business stories.

[00:51:10] And

[00:51:10] John Lamerton: [00:51:10] it’s called the, I think it was the graveyard of success or something like that.

[00:51:14] Um, for example, uh, everybody loves shoe dog. Um, the story of Nike founder,

[00:51:21] Phil Knight.

[00:51:23] John Lamerton: [00:51:23] Uh, and basically

[00:51:24] in this story, which

[00:51:25] John Lamerton: [00:51:25] obviously is a real life story. It actually happened,

[00:51:27] uh,

[00:51:28] John Lamerton: [00:51:28] Phil and there was nothing about business. Phil makes loads of mistakes. Phil hires a bunch of idiots to run his company. He trusts people.

[00:51:35] He shouldn’t trust. He gets sued by the government. He makes every mistake possible and succeeds and builds a multi-billion dollar empire, and people

[00:51:46] go, Oh, great. Yeah, let’s do what Phil does.

[00:51:48] Like no, no, no, no, no, no, no.

[00:51:50] John Lamerton: [00:51:50] Phil was the one in a million

[00:51:52] Tony Smith: [00:51:52] who succeeded

[00:51:54] John Lamerton: [00:51:54] 999,000 are at the bottom of the channel.

[00:51:57] Do not copy this, man. [00:52:00] He’s not telling you this to copy him. He’s telling you that he persevered and

[00:52:06] that’s

[00:52:06] John Lamerton: [00:52:06] the bit you should copy. So, yeah. Make sure you’re looking in the right places for your inspiration.

[00:52:13] Tony Smith: [00:52:13] Yup. Yup. And so we’re back to, uh, coaches and advisors and, uh, who to take advice from. So I can in rounding this off, if we’re approaching that stage, then the only thing I can say is that 1% club and ALB are great places to go to find the advice, the guidance and the mentorship and support that you need.

[00:52:34] Thank

[00:52:34] John Lamerton: [00:52:34] you very much. Turn the cheque is in the post.

[00:52:40] If people want to find out more, but it’s only where, where should they be going?

Please do come and have a look at a website that is www.geniustechnologysolutions.com .as you would expect. Um, and we’re there to help you with all of you connectivity. So connect with us, [00:53:00] uh, and we will help you connect with all the others

[00:53:02] Fantastic. Thank you very much for joining us today, Tony.

[00:53:05] Tony Smith: [00:53:05] It’s been an absolute pleasure. Thank you very much for asking me.

[00:53:08] Jason Brockman: [00:53:08] Absolutely.

[00:53:10] So there we are

[00:53:11] John Lamerton: [00:53:11] another episode in the cab. [00:53:12] Um, how was it for you?

[00:53:14] John Lamerton: [00:53:14] Please let us know, wherever you listened to these podcasts? Please leave a review on that platform.

[00:53:19] what we can do better.

[00:53:21] John Lamerton: [00:53:21] What you like, what you don’t like and

00:53:22] how we can improve to make this show

[00:53:24] John Lamerton: [00:53:24] even better. We’ll see you next time.

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“John and Jason have been there and done it and don’t have an ego about it like many others.I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”
Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of psuedo business psycho-babble. Their no-nonsense, straightforward approach with relateable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.

Could you DOUBLE your business 1% at a time?

Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!

These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.

The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

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