#ALB72- Christmas Special with John and Jason

So, the end of 2020 is in sight and I am sure that it will be a welcomed goodbye for a lot of us.

But firstly we have the upbeat and uplifting ALB Christmas Special, which has become a bit of a Christmas tradition, grab yourself a festive beverage, sit back and enjoy as we reflect upon 2020, the ups and downs, and the plans for 2021.

And finally, we would like to wish all of you a very happy and healthy Christmas. Stay safe and here’s to 2021.

Ambitious Lifestyle Business Podcast #72

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#ALB72 – Christmas Special 2020

So, the end of 2020 is in sight and I am sure that it will be a welcomed goodbye for a lot of us.

But firstly we have the upbeat and uplifting #ALB Christmas Special podcast with John and Jason, which has become a bit of a Christmas tradition, so grab yourself a festive beverage to sip on, sit back and enjoy an hour of John and Jason as they reflect upon 2020, the ups and downs, and their plans for 2021.

They discuss their book of the year, word of the year, what they have learnt and how they have helped others overcome what has been a particularly tricky year for all business owners.

For all of the John’s book fans out there, you will be pleased to hear some news he has for you all too.

And finally, we would like to wish all of you a very happy and healthy Christmas.

Stay safe and here’s to 2021.

#ALB72 – Christmas Special 2020

[00:00:00] John Lamerton: [00:00:00] It’s completely open to interpretation. Is that what you only told me to think of a dog and I did. Yeah, actually, they used to do it on shooting stars? Didn’t they have one of the questions…. think of a dog, Yorkshire terrier, Nope, sorry it was a dachshund.

Hey everybody. It’s John Lamerton here alongside my good friend and business partner, Mr.

[00:00:19] Jason Brockman. We are here for another episode of the ambitious lifestyle business podcast, whereas always it is our job to help you get more customers and more money without just working harder. So, without further ado, let’s dive straight into this month’s episode.

[00:00:40] Welcome to the Christmas special 2020 for the ALB podcast.

[00:00:45] Jason Brockman: [00:00:45] Uh,

[00:00:46] John Lamerton: [00:00:46] we’re here once again, this is no become like an annual tradition. Isn’t it?

[00:00:50] Jason Brockman: [00:00:50] It has like Christmas comes every year. So do we is fantastic. Isn’t it? Yeah.

[00:00:54] John Lamerton: [00:00:54] I think this, we did our little summer special. Back in the summer, which I [00:01:00] guess it’s a bit of a traditional way of doing it.

[00:01:01] And the feedback we had was just like, Oh, I’ve really missed this. You guys just having a chat. I mean, some banter putting the world to rights. And I did kind of say at the time, we’re not going back to that, like all the time, but look out for the Christmas special. So here we are. And you’ve got, um, for those listening in podcast land, you’ve got very festive shirt on there.

[00:01:19] Virtual

[00:01:20] Jason Brockman: [00:01:20] Christmas tree here. We’re all looking good. Know it’s 2020 has been the year of backgrounds. hasn’t it? At least it has been for me. And I’d like to turn up somewhere different. Yeah. Most, most calls.

[00:01:30] John Lamerton: [00:01:30] Is there anything, is there anything more 2020 about this Christmas special, then the fact that you’ve got a virtual background and we’re not in the same room.

[00:01:41] Jason Brockman: [00:01:41] Yeah, I don’t think we’d ever normally when we do this, I’m in the same room as you obviously, but yeah, it’s not very festive. Is it during the Christmas special? So, we normally

[00:01:49] John Lamerton: [00:01:49] bring a little bit to go.

[00:01:51] Jason Brockman: [00:01:51] Little bit of Christmas cheer this year.

[00:01:53] John Lamerton: [00:01:53] You’re on your seventh bit of eggnog by then.

[00:01:56] Jason Brockman: [00:01:56] Yeah, those were the days.

[00:01:59] Anyway, [00:02:00] let’s

[00:02:00] John Lamerton: [00:02:00] as always with our Christmas special, we’re going to have a little bit of fun that we’re going to look back over 2020. I don’t know if there’s anything to talk about this year. I don’t think there’s been any major talking points, so we’ll just skip over 2020. Not a lot happened. And look forward.

[00:02:13] So 2021, we get to find out what book Jason has read this year. Sorry, which book Jason has nominated as his book of the year, this year. Um, Let’s find out what we can

[00:02:24] Jason Brockman: [00:02:24] do. That’s very rude

[00:02:26] John Lamerton: [00:02:26] joke every year. Come on. You should be used

[00:02:28] Jason Brockman: [00:02:28] to this much. I should read more than one and then yeah, I won’t have to worry about it.

[00:02:35] John Lamerton: [00:02:35] Cool. So, what have we learned this year? That might what’s happened in 2020 that we could all learn from.

[00:02:42] Jason Brockman: [00:02:42] Yeah, 2020. It’s been a crazy old year. Really? It started off with so much promise in kind of January and, uh, yeah, it was looking quite good. I’ve got lots of plans in place to put lots of things together so that it’s yeah, it could run really, really easily.

[00:02:57] John Lamerton: [00:02:57] Is that what you’ve learned is it that we make lots of. Plans. [00:03:00] And they all went to hell.

[00:03:03] Jason Brockman: [00:03:03] The learning bit came after we made those plans. It’s like all good things. You have a great plan and, and you know what, that’s going to happen for the quarter. And then for the year. And you know, actually this is the year we can just, yeah, I think we talked about it just now, but a plain sailing is kind of like she said, this is the year of consolidation.

[00:03:18] We’ve got the great. The foundations are in place for the fantastic business all we need to do is kind of redeploy that. And, uh, yeah, this year should be a nice easy year of plain sailing. I think that’s the instruction you use. And I thought, yeah, that that’s, that, that last year was what we wanted to do. A nice bit of plain sailing.

[00:03:36] John Lamerton: [00:03:36] Yeah. Don’t keep reminding me that. That was what we said we wanted for 2020 a year ago. Uh, it was like, all we need is for there to just be a plain sailing, not a lot to happen. Just. Float along, have a nice easy year where we just work the plan and reap the rewards. And, yeah. Thank you. 2020. Um, I did see a post earlier today, actually on social media.

[00:03:59] It says, [00:04:00] if you think you having a bad day, just look at the fact that not a single person in 2015 correctly answered the word. Where do you see yourself in five years?

[00:04:11] Jason Brockman: [00:04:11] Yeah, that’s good. Yeah. Do we take some people on then? It’s like, yeah, what are the questions we should have asked really. And it’s like, now I got rid of them when they were wrong.

[00:04:22] John Lamerton: [00:04:22] Where do you see yourself in five year’s time? Uh, self-isolating.

[00:04:29] Uh, my, my big take away, I think from 2020 has been, and we touched on this, I think in the, in the summer special with the kind of the 20 years, it was my big takeaway from, from that was shit happens and hoping that it won’t happen is not a good strategy. It will happen. You can’t predict it and you can’t predict when it’s going to happen.

[00:04:54] 2020 was just as likely to have been a boom year, when there’s massive growth and [00:05:00] massive spike as it was to be a complete apocalypse. You don’t know what’s coming in the next year. So, you know, we talked about it in the. In the 20 years of business episode where, you know, I started the business during the.com bubble.

[00:05:12] We had 911, we’ve had Google kicking’s, Facebook, kicking’s, PayPal, kicking’s, global financial crisis. We’ve lost six figure revenue streams. We’ve lost key members of staff. We’ve kept other key members of staff who we wish we hadn’t. Um, and then we’ve, that’s before we’ve had a worldwide pandemic and the world gets shut down, but we’re still here.

[00:05:33] And we’ve adapted, and we’ve evolved, and we will continue to do that. And whilst we might hope for plain sailing and it would be nice to just catch our breath and, you know, get on the even keel. Where’s the fun in that. Yeah. If someone comes along and kicks us in the nuts in 2021. We’ll deal with that. And as business owners, you all will, you will deal with what is thrown at you.

[00:06:00] [00:06:00] Yeah, I

[00:06:00] Jason Brockman: [00:06:00] think, well, from, from my point of view, what we’ve done, we’ve, we’ve had these kicking’s lots of times, but, um, certainly way with them in the 1% club, most business owners, whilst they’ve had the struggles of business, they’ve not had those, uh, apocalyptic kicks in the nuts. So, you should be able to kind of call it really, and actually not had to kind of deal with that, but what I’ve really found most interesting and actually the learning to take it apart from the fact it’s to follow kind of our path.

[00:06:23] For being quite agile, being adaptive. I know the word Pivot’s been used overly this year because everybody’s kind of been having a go at this pivot, but I think being adaptive and being creative has been two kind of things which have been absolutely needed this year and those businesses and those business people have succeeded and done better from, from this experience that is Coronavirus, um, is, uh, have been those that have been the most creative, been the most adaptable have been agile and being able to make those decisions quickly and move on them, um, have been willing to, to make those changes.

[00:06:53] Needed. Uh, I think again, lots of business owners tend to stay in the realms of comfort that they kind of made themselves. And [00:07:00] actually, um, when that rug was pulled out from under them, it’s like, Oh, I’ll cling on to that rug for a long, as long as I possibly can, the government can bail me out. It can give me some money and I’ll keep hold of it.

[00:07:08] I’ll keep hold of that rug. But actually it’s, it’s about beating that rug, letting it go and actually creating the new floor space that you’re going to build that business up from. I think as I say. We’ve been very lucky in the, not lucky because that’s the reason why the members of my 1% club cause they already, those kinds of people, but actually the, that the membership of the 1% club, generally speaking have been those that have been able to be agile, adapt, been creative, pivoted if you’d like to do, but actually made that change to their business in order to continue and to be sustainable during this period and then create that foundation for the future.

[00:07:39] I think that’s yeah, absolutely brilliant. I think

[00:07:41] John Lamerton: [00:07:41] it is. And I don’t think we realised at the time. I think when, when things first hit the fan back in March, we kind of, we did the right thing, but I don’t think we consciously knew that what we were doing is what we’ve done when 911 hit, when Google [00:08:00] kicked us in the balls, when Facebook shut our account down, when PayPal shut our account down, when Google moved the goalposts and anything like that, we’ve actually always done the same thing.

[00:08:10] And when the shit hit the fan back in March, we did the same thing again, which was, was we kind of moaned and bitched and whined and had a little pity party for about a day or two. I mean, Oh, this isn’t fair. And Oh my God, this is all going to go to hell in a handcart. And that’s it, it’s been 20 years we’ve had a good run.

[00:08:28] Let’s shut the doors and then went, okay, well, what can we do? Let’s accept the world is how it is, because I think there’s a lot of people who have spent the whole of 2020 wishing the world was different rather than accepting the way it is and adapting themselves to the world. Um, Let’s make a plan.

[00:08:49] Let’s figure out how do we survive this? And we, I think we, we created kind of this like three step plan wasn’t it was like, um, look after your cashflow first. Um, you know, [00:09:00] obviously we didn’t even know bounce back loans. Siebels none of that was of nights of just like, there will be help. Look after your cashflow, speak to your accountant, get your cashflow forecast sorted.

[00:09:09] Build your relationships. Look after those relationships, people won’t remember what you did, but they remember how you treated them. During this time. There’s a lot of people on shit lists now who will never get business again, because of the way they treated suppliers’ so-called partners in 2020, and the last one was building assets.

[00:09:29] And we made that little plan. That was what we were going to do in our business. And we shared that with the wider community in the 1% club. And. Those guys did the same thing. Um, they adapted it to their own business. They took our plan and they made it their own, but ultimately everyone panicked, everyone worried, everyone thought the end was nigh.

[00:09:54] And then they hunkered down, made a plan and worked the plan [00:10:00] they adapted, they evolved. And if you did that at any, in any way in 2020, Then you’ll be fine. The next thing that gets thrown at you, um,

[00:10:11] Jason Brockman: [00:10:11] definitely good for resilience. These little kicks in the nuts. Aren’t they

[00:10:17] John Lamerton: [00:10:17] the analogy I’m I’m using now. And I think I wrote an email about this other day.

[00:10:21] Uh, do you remember the episode of the Simpsons where Homer discovers this amazing trait? He has to be able to be punched in the face and it not affect him. And he ends up like heavyweight champion of the world fights, um, because he is able to be punched in head and just keep taking the blows.

[00:10:39] And that’s it. It’s just as a business owner, if you can keep taking the blows. And keep on coming. As obviously I did in my boxing fight last year,

[00:10:52] Jason Brockman: [00:10:52] then he kept going for about 40 seconds, mate. It was, it was brilliant.

[00:10:55] John Lamerton: [00:10:55] It was 53 seconds actually.

[00:10:57] Jason Brockman: [00:10:57] Yeah. You kept going for about 43 [00:11:00] 13 when you’re getting up off the floor.

[00:11:05] John Lamerton: [00:11:05] Yeah. Ability to just keep on coming and keep, keep swinging. I just stay in the game. Um, that is a skill and it is something that, as I said, we’ve, we’ve done time and time again, but we’ve never, I’ve never been consciously aware that that’s what we’ve done until this year. And the minute we figured that out, and this is where I think my big takeaway from 2020 is, I’ve got no fear over the next black swan event, the next kick in the balls, because I know that no matter what happens.

[00:11:38] Unless it is like, you know, literally it kills me. I’m going to get through it in some way. It may hurt me. It may derail me. It may set my 10 year goal back by five years. But I’m going to survive. We’re going to get through it. I’m going to be Homer keeping on coming until Moe comes in on a big, big fan and lifts me up the area.

[00:12:00] [00:12:00] If you’ve not seen the episode of Simpsons, you’ll have no relevance to that whatsoever, which looks,

[00:12:05] Jason Brockman: [00:12:05] there’s a gif that keeps getting punched in the face. So, I kind of do, you know, the kind of story behind it, but there you go. But yeah, no, that’s very good. Thank you for sharing that. Yeah. You big fan of the Simpsons.

[00:12:15] John Lamerton: [00:12:15] Oh, you’re welcome. Anytime.

[00:12:21] Any other, any other takeaways from, from this year from?

[00:12:24] Jason Brockman: [00:12:24] Um, I just, yes, just love humanity really in terms of being creative and that kind of stuff. I think it’s just, it’s just such a, that’s really high. That’s pretty deep, isn’t it? Yeah. No, I think has been, um, really special. Um, I think, uh, because it’s affected everybody and everybody’s kind of coming into has been touched by it in some way or another.

[00:12:42] It’s just kind of brought everybody kind of certainly the early doors where everyone together before the kind of the divisions kind of came back into play again, when everybody was bored with being nice to each other, it actually kind of just lifted humanity to kind of like, actually everyone’s kind, everyone’s nice.

[00:12:56] Yeah. We did the clapping and all of that sort of stuff, but actually it was just bringing yeah. Bringing people [00:13:00] together. And I think that’s something that’s really celebrated until I, yeah. The divisions kind of came back in again. But yeah, there we are.

[00:13:07] John Lamerton: [00:13:07] Yeah. I think it’s a little more divisive towards the end of the year.

[00:13:10] Didn’t they? I can’t think of anything that might’ve caused that.

[00:13:16] Oh, that’s too. But, um, yeah. Yeah. I think I’m; I’m just thinking there is kind of it’s this proactive versus reactive thing, isn’t it? A lot of the, a lot of the business owners we’ve kind of seen in passing, certainly not one percenters, I would say, but certainly I’ve seen in passing that they. They know a lot about the kind of.

[00:13:38] The in-depths tell you all about the efficacy of masks. Uh, they’ll tell you about what the projected R rates is. And they can project that forward over three years. And the latest number of confirmed cases in any country, anywhere in the world is at the top of that, that, you know, touch of their fingers, but they can’t tell you what their email open rate is or the lifetime value of their customers or the bounce rate on their website.

[00:13:59] They don’t [00:14:00] know. Anything about the numbers in their business, but they can tell you what Professor Chris witty has got to say today. Yeah.

[00:14:11] It’s, it’s this old controlling the controllables because I can’t do anything about the projected R rates and the efficacy of masks. Um, what I can do is I can affect the open rate of our emails to bounce around on a website. I can affect that, and I think it really annoyed me. In the first lockdown, because I saw particularly on social media, a lot of business owners having a holiday.

[00:14:36] And that was all they did was they sat in the sunshine and looked at the COVID numbers and they refresh the BBC news feed to see what negativity they could get in their brains that day. And while they’re doing that, I’m sat in this office looking out at the blue sky and sunshine, because we did have a nice heat wave……working.

[00:14:57] I’m creating those assets. I’m building those relationships. I’m looking after [00:15:00] the cashflow. Now from business point of view, we’ve reaped the rewards of doing that, following that plan. Um, the other guys have not moved on this year. They’ve gone backwards in their business. Uh, they’ve got a nice tan to show for it, but it just really annoyed me because they.

[00:15:18] At no point, did they think there’s something I can do to affect my business? No, the government affect my business, you know, whatever, you know, legislation they put in place determines whether my business fails or survives. No, it doesn’t. No, they’re going to help or hinder you. I’m sure, but there’s only one person who can actually control it.

[00:15:42] And that’s you, and the way you react to stuff.

[00:15:50] Jason Brockman: [00:15:50] Absolutely.

Fair fair. So, books, there we go. We’ve got plenty of these in-store, so they keep listening.

[00:15:56] John Lamerton: [00:15:56] Should we talk book of the year?

[00:16:00] [00:16:00] Jason Brockman: [00:16:00] Oh yes. Book of the year. Yes.

[00:16:02] John Lamerton: [00:16:02] Yes. So. You must’ve read a lot of books this year.

[00:16:05] Jason Brockman: [00:16:05] Oh, I’ve read a few

[00:16:07] John Lamerton: [00:16:07] again. I think having a heatwave during the first lockdown helped a bit with, uh, with a lot of the reading,

[00:16:13] Jason Brockman: [00:16:13] didn’t it?

[00:16:14] Well, no, I was, no, I was far too busy building assets and stuff to be reading books. To be honest with you, I was thinking you knock me every year. You kind of do this to me. You know, you absorb all the knowledge and I implement it and that’s, that’s how, that’s how we work. It’s just how we roll. Just the, it’s just the boy that this thing is, isn’t it?

[00:16:33] It’s, it’s great. I mean, I’ve read two books and I know you brought them up. I don’t think you mentioned it now. So yeah. So, I’ve read two books this year. Um, one that we kind of got the team to read, um, which was something to do with keeping customers and stuff, which was very

[00:16:44] John Lamerton: [00:16:44] good. Do you remember that?

[00:16:46] Jason Brockman: [00:16:46] And then another one about systems, which I enjoy, because I’m a little bit like a little bit systems don’t we? So yeah, so, so that’s, that’s the kind of probably, I know I read other books, but I couldn’t tell you what they are. Because my memory is rubbish.

[00:16:58] John Lamerton: [00:16:58] Go to, ah, I. [00:17:00] Reckon I’m close to 50 this year.

[00:17:02] Um, in terms of books are

[00:17:04] Jason Brockman: [00:17:04] going to get you one of those library awards for reading the books.

[00:17:09] John Lamerton: [00:17:09] wasn’t it like a treasure trail?

[00:17:11] Jason Brockman: [00:17:11] Yeah. Got a little bookmark. And you checked it off and you had your little quiz at the end of each one. Yeah. That’s very good. Yeah, I did that while I was in school.

[00:17:19] John Lamerton: [00:17:19] I’d like my certificate

[00:17:19] somebody send me my certificate please.

[00:17:21] Jason Brockman: [00:17:21] Okay. You need to do the tests first John.

[00:17:24] John Lamerton: [00:17:24] No, no, don’t do tests. Well, I do the reading. You do them.

[00:17:30] Jason Brockman: [00:17:30] I’ll do the tests. Okay.

[00:17:33] John Lamerton: [00:17:33] Thinking about what I’ve read this year. Because I have read a lot and I’ve read a lot of different stuff. So that there’s been a couple of trends to what I’ve read this year.

[00:17:42] So at the start of the year, when I was looking for nice bit of plain sailing and just optimizing the machine. I went really old school. I was reading a lot of, uh, Chet Holmes, Jay Abraham, Keith Cunningham, Jim Rome, and just getting this [00:18:00] old school knowledge into my head. Um, my, my favorite was, reading the Jay Abraham book and I ordered it on Amazon the printed copy.

[00:18:10] And it was like, they don’t sell it on prime. So, I had to get a used copy. Okay. Got let’s use, copy reading through it. Oh, this is really good. This is great nugget. And then I got to the chapter on the internet and it was like, Oh, you know how to market your business on the internet. And we know a little bit about marketing online.

[00:18:29] We’ve been doing it for 20 years now. So, I was kind of reading that thing at all. That’s a. That’s a bit of crap advice there. I’m not, not sure. I agree with that. God, that’s, that’s a bit old data. We didn’t do that anymore. And then he listed the 12 search engines that you should optimize your website for ask Jeeves, Alta Vista, um, in Yahoo.

[00:18:55] Yeah. And I’m there going. Where’s Google, why [00:19:00] isn’t Google on this list? And then it suddenly dawned on me that, oh my God, this book was written before Google was even a thing and I flipped back and sure enough, it was published in like the year 2000. So, I read a 20-year-old book, but it wasn’t that data.

[00:19:15] Most of it, apart from the chapter on the internet, which if you think back to the year 2000, the internet was this new thing and it was okay. You need to know you to understand how to market for the internet. The rest of the stuff was just evergreen. It was always going to be useful there. Um, over lock down, building assets.

[00:19:35] That was our big thing. So, I started reading a lot of usability conversion rate optimization and psychology books. We were re launching a couple of our websites. I wanted to make sure we were basically making them perform better. We obviously made a pivotal decision that we were going to kind of, um, Change one of the business structures.

[00:19:57] So spent a month [00:20:00] reading lots of books about

[00:20:01] Jason Brockman: [00:20:01] scaling,

[00:20:03] John Lamerton: [00:20:03] exiting, systemizing, deliberately staying small. So, I was actually reading books on a scale from, you know, you want to be this tiny little business that just does it for the passion, and you want to exit your business for a hundred billion pounds and everywhere on the scale in between.

[00:20:24] To figure out what do I actually want? And it wasn’t. Oh, that’s the answer, you know, time pointing here. That’s great for the podcast listeners yet. This one here that I’m pointing out, but it’s not, there was no one book that I said, yep. That’s what I want. Um, but it was, or little from column A little from column B.

[00:20:43] It was like, actually I don’t want, I don’t need that. I don’t want the stress of that. Oh, absolutely. And a lot of it was what I don’t want. Anyway, how to choose one book for our listeners, because obviously I have read 50 and as I just explained, [00:21:00] I read the books based on what I wanted. When I’m launching a website, I’m reading books about how to make a better website.

[00:21:07] When I’m looking to optimize a machine I’m reading about optimization of the entire ecosystem. When I’m looking at making a pivotal decision, whether it’s exit sells, scale, stay small, I’m reading books about that. So. I’m going to choose a good …..

[00:21:23] Jason Brockman: [00:21:23] thing. Isn’t it? Should we just, just don’t interrupt there.

[00:21:24] I think that’s the key thing is books are there to be read and people will go, Oh, what do you recommend reading and all of that kind of stuff. And it’s like, yeah, that’s great. So there’s some really fantastic books out there, but if they’re not relevant to you and where you are right now, they may be the best book going, but are actually not what you need to be reading or it needs to be reading is what’s relevant at the time.

[00:21:42] And so I think you’ve just made that point really well. When you read 50 books on the different subjects there. But because at that point, it’s not only that it’s front of the books, you’ve got the knowledge you’ve then got the means to implement it because you’ve got a time, you’re in the right space.

[00:21:54] You’re in the right time to do that. It’s no good reading a book about, okay. Systems, for example, if actually your thing is at the moment [00:22:00] getting customers, because without them, you don’t have the seat, you know, that, that kind of stuff. So actually, you need to kind of think about, well, how about how to market an internet website without actually building, without actually having one.

[00:22:09] You need to get that bit done first. So, I think that’s a really good point, mate. Well done. Yeah.

[00:22:13] John Lamerton: [00:22:13] I mean, we, we create, I created, uh, the big webinar. For, um, one of our businesses created that in October. So, I spent from like late August until October reading a book. Now I bought that book three or four months earlier and I could have read it then, but what’s the point in me reading that book.

[00:22:34] When I wasn’t ready to follow the instructions to refer back to my quote from her routine machine. You know, I read the book, I need to follow the instructions. And it is that what I call the, um, the shoe dog fallacy, because it’s exactly what you just said. And you see it all over social media. Oh, can anyone recommend a book?

[00:22:51] Yeah. Shoe dog is brilliant. Oh, you love shoe dog. Why? Why will I love shoe dog and how will shoe dog help [00:23:00] me now in my business? Yes, it’s inspirational. Yes. It’s a great read. If you get the audio book, it’s fantastically narrated.. But it isn’t going to help you today in your business, unless you are in the situation that Phil Knight was at any point in his journey, in which case it will probably really help you anyway.

[00:23:23] All right, John,

[00:23:24] Jason Brockman: [00:23:24] have you got a book of the year from your 50 that you’ve I have.

[00:23:26] John Lamerton: [00:23:26] So my criteria that I’m using is. The book that I’ve referenced the most this year, that when I’ve had conversations with business owners, I’ve gone, Oh, have you read this book? Or I’ve read, Oh, let me tell you a little tale about this book.

[00:23:39] So it’s a bit of a catch-all. Um, and we’ve mentioned the author of this book a couple of times already this year. So, it definitely been always at the back of my mind, the book is called “Hell yea or no.” And it’s by Derek Sivers. So, this book is not currently available on [00:24:00] Amazon audible, etc You have to buy it directly from Derek Sivers himself.

[00:24:04] So I think his website is sivers.org. And we’ve said, we’ve mentioned Derek Sivers on this podcast for a few years now. And I think he’s, you know, we’ve mentioned the hell yea or no concept several times. Long-term listeners will remember my word of the year for. This year just gone. Was subtract, which was a Derek Sivers idea.

[00:24:26] So he’s kind of. It is a modern-day stoic. Really. He’s a guy who kind of exited his company, $28 million back in 2008. He gave all the money away and now lives this kind of minimalistic life where he just writes and creates music and just travels the world. But he’s lived all over the world.

[00:24:50] He just, you know, at the moment, I think he lives in Oxford at the moment and he’s moving to. Um, Portugal because he just fancies living there for a few years. He’s lived in Singapore. He’s lived in America. He’s lived in [00:25:00] London. Yeah. He just absolutely lives his life optimized for happy and nothing else.

[00:25:10] And that, that is obviously the hell yea, or no concept is removing everything you do other than what you really, really, really want to do. And. Yeah, I, I think it, what I like about how the hell yea or no, it’s a collection of like really short chapters. So, if you listen on the audible audible, it’s not on audible, but there is an audio version which he narrates himself.

[00:25:39] Uh, each chapter is like two minutes, three minutes. So you can just dip in, dip out what you will probably find yourself doing, which I certainly did is listening to a chapter for two minutes, pausing it, and then thinking about that chapter for the next 20 minutes, because that’s what he wants you to do.

[00:25:56] And that’s where the real power is not. [00:26:00] Derek Sivers does not prescribe stuff to you is not, does not say this is the answer. This is the way he just kind of says, what if you did this? What if this was the way, why are you doing this? And those questions are just what make you sit back and think. Why the hell am I doing this?

[00:26:23] Why don’t I do that? And again, it’s one of the books I picked up when I was doing these, should we exit, should we scale? Should we stay small? Or should we optimize? Should we outsource? Should we do whatever that was one of the books that really helped me make that decision because he asked more questions and it was more questions than answers.

[00:26:44] Um, but yeah, that’s my book of the year. Hell yea or no, by Derek. Sivers very

[00:26:48] Jason Brockman: [00:26:48] good. Like it,

[00:26:51] John Lamerton: [00:26:51] to you, mate. What’s your, what’s your

[00:26:53] Jason Brockman: [00:26:53] well, I like him. Well, you’re talking about prescription and it’s not kind of a prescription. I quite like. I kind of quite like the prescription ideas between, between [00:27:00] books.

[00:27:00] Some things that you can kind of like read and then go, Oh, check and apply that. And I can do that. And then I need to do that. And things will be better businesses improve and, things like that. So, both, I guess the two books that I’d already mentioned, uh, that I’ve rented this year that I can remember.

[00:27:14] Well enabled you to do that. You don’t need me to ask the questions within your own business and, and apply them. So, the, uh, how to keep customers, um, never lose it. Yeah. That’s the one and that facility is a customer, , somebody or other, was it? Jerry Coleman. Thanks very much. Yeah, there he is. Um, yeah, Jacob, and again, that, that kind of does that, that challenge is the way you kind of think about your business and thinking about your customers and actually the importance of keeping them,

[00:27:38] John Lamerton: [00:27:38] um,

[00:27:38] Jason Brockman: [00:27:38] We already know that it’s cheaper to keep a customer than it is to kind of find a new one and all of that kind of stuff, but actually the techniques that he puts in place and the way that he kind of takes you through that process, it’s just nice and easy to, to be able to put it to, um, you know, put it into your business.

[00:27:51] Um, we are, I mean, it was a read that you had that you kind of, don’t all of our team to kind of read and everyone took something from it and applied it to the business area [00:28:00] that they work in. Um, and. Yeah, it was, it’s been really good. We want to kind of use the tools and stuff, which we take out of that and place it alongside the system, which came up my second book.

[00:28:12] I am good at this. Uh systemology um, and that’s, uh, David Jennings.

[00:28:17] John Lamerton: [00:28:17] Oh, well done.

[00:28:18] Jason Brockman: [00:28:18] Thank you. I’m here all day. Don’t mind me. Um, yes. Uh, and this is kind of. Teaches you, or it kind of doesn’t, it gives you kind of the instructions on how to create that business, which actually can run itself. Um, we obviously had take the EMF and kind of coming out to the business and, but the systems process and all that stuff in place is important in order to be able to, to, to extract yourself from the doing and spend more time on the, on the business sort of thing.

[00:28:41] Um, but this kind of gives you the tool to enable you to do it. Now, I got to be honest with you. All he’s trying to do is flog his software. I mean, that’s, that’s, that’s interspersed throughout the book. But the software itself is actually quite a good tool. Um, and, and it plugs in with other things as well.

[00:28:54] So you can do it with just your Google drive. You can do it with, uh, using asana and stuff like that. It’s [00:29:00] just that methodology really of putting the system in place that goes alongside, um, the operational stuff for your business. And I like it. And that’s good. And, uh, and it’s something that we’re going to take on.

[00:29:09] I did read it, a little while ago. We weren’t quite ready to implement it then. So, it’ll be another reading I’m going to do over Christmas because of the next quarter for us, it’s about implementing our systems and processes and getting that bit. Right. So, um, it will be worth another read for me so I can kind of get that bit, uh, underlined in and get that squared away.

[00:29:25] Um, and yeah, I think it’s, uh, it’s, it’s going to be kind of a game changer for us because we always kind of assume we know what’s going on in the business because we kind of say these things should happen. And this is the way we do things and it doesn’t always happen like that in fairness, because everyone has their own ideas and then it goes away.

[00:29:41] So this is a process of putting it all into black and white. So actually, everyone can follow it. So, in fact, anybody coming into the business could follow our process or anybody who, uh, you know, um, it’s just a simple way of doing it. Um, and it shows if you tie it together with something like asana.

[00:29:56] Yeah. That these things are done because they, they sit like [00:30:00] this together. So that was my take on the books. And he said, which one was really my book of the year. I think if you’re in that right place now to kind of like looking at the design of your business coming forward for 2021, then I would look at a Systemology by David Jennings.

[00:30:14] John Lamerton: [00:30:14] Hmm, good. Yeah. I, the first book, I think I’ve read twice this year. Um, so I listened to it on audible first because I wanted to let it kind of wash over me. I know, I don’t think. It’s an audible only read because I think you want to take notes scribble in the margins. Um, adapt and innovate, but I think, I do think letting it wash over you first and just getting the idea for, okay, this is how it’s going to work, getting the, the big ideas, the concepts in place and think, okay, right now let’s get the nuts and bolts done with another read-through.

[00:30:51] Um, for me, I, I love, uh, I did. Audible then Kindle, which means I can get the big idea from the audible. And then on the [00:31:00] Kindle I can skip through quite quickly. Cause I know the bits that aren’t relevant, and I don’t need to look at it again. I can skip through those, the bits that are relevant, I can quickly highlight in kindle export the highlights, print off the highlights.

[00:31:11] There we go. We’ve got our sheet of what we need to do. Um, I think one of the things that probably the lowest hanging fruit from creating those systems is, as you said, the. Whereas a business owner, we think things are being done, or we think they’re being done in a certain way. That’s because we’ve, the system is up here and again, for the audio listeners there, I’m just tapping the side of my head because it’s your systems.

[00:31:38] Your processes are mostly in your brain and. When I say to you, you know, let’s say I, as the business owner create a task, um, task is think of a dog. Okay. So, you’re all thinking of chewy. My cockapoo aren’t you, unless you’re thinking of a German shepherd or a great Dane or [00:32:00] a Labrador, you know, it’s, it’s completely open to interpretation.

[00:32:04] Is that what you only tell me to think of a dog? And I did. Yeah, actually, they sed to do this on shooting star? Didn’t they? One of the questions was think of a dog…ok, Yorkshire terrier Nope. Sorry. It was a Dachshund.

[00:32:16] Jason Brockman: [00:32:16] Yeah.

[00:32:19] John Lamerton: [00:32:19] So there we go. Systemology David Jennings, the system for creating systems. Isn’t it?

[00:32:25] Jason Brockman: [00:32:25] Yeah, that’s it? Yeah. It just, yeah, it just makes you think differently about what, what you’re trying to achieve. It’s the, it’s not the, um, when to do it, it’s not your to-do list. It’s not that sort of thing.

[00:32:36] It’s the, how these things are done. So, you’ve got your to do list in terms of Asana, you’ve got the, what needs to kind of happen in asana, but what you’ve got is how to do it is in a different system. Lots of people have, you know, the Google drive with, with all the handbooks and all that kind of stuff in it.

[00:32:50] That’s, that’s the, you know, well known way of doing it. Lots of businesses do that, but yeah, lots of people do, but this is a different way of doing a bit of software where actually things are stored and saved and video, and it’s [00:33:00] multimedia and all that kind of stuff, which, which is good. Um, but yeah, I’d say the book is lined up just to sell his software, which is, which is fine.

[00:33:06] Um, uh, because yeah, that the method is, is sound so, yeah.

[00:33:11] John Lamerton: [00:33:11] Okay. Good word of the year.

[00:33:15] Jason Brockman: [00:33:15] Word of the,

[00:33:17] John Lamerton: [00:33:17]I don’t think we did this last year. Well, we did, but we didn’t do it on the podcast. So, we had our back. Okay. So, I’m going to make people very jealous now, but back when we could actually have a Christmas meal as a group, we had a 1% club Christmas meal last year.

[00:33:31] And I think I can remember how this got started. One of the, one of the conversations, one of the topics we had around the table was what’s your word of the year for 2020? What’s it going to be? If you could say I’m going to live 2020 by one word. What’s it going to be, and this was back in a time when, if you’d said that word was COVID, people would have gone.

[00:33:52] What the hell is that? That I’ve never heard of

[00:33:54] Jason Brockman: [00:33:54] isolation, um,

[00:33:58] John Lamerton: [00:33:58] handwashing that’s one [00:34:00] word, is it technically.

[00:34:02] Jason Brockman: [00:34:02] Yeah, space. That’s what I need to space.

[00:34:07] John Lamerton: [00:34:07] Um, yeah, clusterfuck, I think

[00:34:12] Jason Brockman: [00:34:12] you certainly lived your life by

[00:34:13] John Lamerton: [00:34:13] that. Um, but we did it. I think this came from a Derek Sivers thing because I’d read, um, earlier in, in the year 2019, I’d read one of his.

[00:34:25] Uh, blog posts, which is actually a chapter in the book “Hell yea or no” called subtract. And I set off, that’s my word for 2020. I’m going to subtract stuff I’ve taken on too much. I’ve said yes to too many things. Some things need to come away. You know, there’s only, there’s no way I’m going to get to a nice centered, balanced life by adding more stuff in to my life.

[00:34:47] The only way I’m going to get those by taking stuff away. So, it’s like, right. My word of the year is. Subtract. And that’s kind of what I buy. I subtracted all my friends, all my [00:35:00] customers, I subtracted.

[00:35:04] Jason Brockman: [00:35:04] Yeah. That worked out well.

[00:35:07] John Lamerton: [00:35:07] Um, but well, the one I can think of around the room, uh, was Michelle, one of our one percenters, and she said, joy, I’m going to live 2020 by the word joy.

[00:35:18] It’s going to be the year of joy.

[00:35:22] Jason Brockman: [00:35:22] So, if you want to find out how she lived her life, you can hashtag year of joy of facebook and up will come lots of posts. But absolutely she did that because last year, it wasn’t such a great year for her in terms of lots of things that kind of happened.

[00:35:34] So this year was her moment to get back out and about and doing the stuff that she liked, she loved and enjoyed sort of thing really say, yeah, year of joy.

[00:35:43] John Lamerton: [00:35:43] and the best it is. She did. She did absolutely live by that. Because again, she. You know, three months in, you could have said, Oh, well, the world has put my year of joy to the sword and said, now you can’t do that.

[00:35:56] I choose, but no screw you. I can, I can still do it. I can still [00:36:00] find the joy. And I think that was where she really took. It was some days she had to look bloody hard to find the joy but find it. She did. Um, and that was yeah.. So, did you have a word for. 2020,

[00:36:17] Jason Brockman: [00:36:17] then I have three.

[00:36:18] I

[00:36:19] John Lamerton: [00:36:19] probably

[00:36:20] Jason Brockman: [00:36:20] always have three

[00:36:23] John Lamerton: [00:36:23] book of the year and you gave me two. So, do you read

[00:36:28] Jason Brockman: [00:36:28] a short list?

[00:36:30] John Lamerton: [00:36:30] Very short list.

[00:36:32] Jason Brockman: [00:36:32] Yeah. Well, what did I, because I have a word of the year. Did I go for something like that? I probably went for the three, my kind of fun and sociable and, um, Meeting new people. I think that was probably one of them, probably my three things.

[00:36:43] Because that is what,

[00:36:44] John Lamerton: [00:36:44] that, those real three words were they. Yep.

[00:36:48] Jason Brockman: [00:36:48] Yeah. I don’t do the accounts. Um, but yeah. Uh, yeah, no, I think that was probably . Cause I tried to live in my life by those three things. Cause it’s, uh, I think that’s the important thing. Really. You’ve got to have some fun and you got to be [00:37:00] sociable and that meet new people is always exciting and uh, yeah.

[00:37:04] So, yeah. Did I? Yeah, so didn’t really well, the fun was all right. Managed fun was good. Sociable managed to do that. A whole load of people that I never managed to get on to zoom and doing this, working from home stuff was now doing it, which is amazing because obviously we’ve been beating that drum for many a year.

[00:37:21] I certainly have whether that’s with, within family or friends or charity stuff or whatever else I’ve been beating that drum for a long while. And, and. People are having to do it, which is fabulous no longer do we have to drive miles to go and see people anymore or spend a fortune with coffee chains and stuff like that.

[00:37:38] It’s uh, it’s now. Yeah, it’s, it’s quite nice drink a cup of coffee and, um, and I have a good old chat on here. You can chat for longer and have more fun. Um, so yeah, so yeah, so yeah, so that’s, uh, that’s quite good. And I liked the idea. I mean, going back. Probably for the first question really? And I like the idea that actually this has become the normalized for people to do now.

[00:37:55] So kind of working from home and not having to do all these, these things, I think from [00:38:00] our point of view, you know, it’s like, Oh, we work from home. It’s like, Oh yeah, that’s not a real business. You can’t, you know, you’re not very good. And the rest of it, it doesn’t matter what the turnover, what you’ve, you know, what the business is.

[00:38:06] It looks like it’s got a lie. It’s not a real business because you work from home, is it? But now everybody’s kind of had to do it for such a long period of time in 2020. Um, it’s, it’s now become as like, well, that’s, that’s, that’s fine. And there is a, you can run a business from home. That’s no worries at all, you know?

[00:38:20] I have a call center and everyone works from home. You can have the government departments are all working from home, Barclays are going to send people out to there and, you know, service their customers from home. You know, it’s, it’s, it’s something that’s now I

[00:38:31] John Lamerton: [00:38:31] hate

[00:38:31] Jason Brockman: [00:38:31] the word, the normalized, but it’s, it’s been normalized, which means that yeah, it kind of has had to add something to us, I guess, really a little bit in terms of leaders.

[00:38:40] Aren’t we. That’s the, we could, we could do this quite quick and being agile , so does that exactly answer any of the questions you just asked me.

[00:38:48] John Lamerton: [00:38:48] Well I asked you for one word. So, no,

[00:38:54] Jason Brockman: [00:38:54] I think I might need a few of those one words.

[00:38:56] John Lamerton: [00:38:56] Well, we’ve been ahead of the curve. Haven’t we really, with 2020 and we [00:39:00] remote working, we were doing that since like 2006, our homeschooling. We started that in 2019, um, avoiding social contact with the rest of the world. I’ve been doing that all my adult life

[00:39:10] Jason Brockman: [00:39:10] Every opportunity.

[00:39:14] John Lamerton: [00:39:14] Oh, I think for us routine machines, it’s been absolute heaven lock down. You can just yet know exactly what my routine is going to be. My day is going to be the same as it was yesterday.

[00:39:23] Jason Brockman: [00:39:23] Yes, there are no curve balls. Like, oh no, we’ve got to go and do this shop, or we’ve got to go here, and we’ve got to do that.

[00:39:28] Or by the way, tomorrow, we’re going to go and see this person or that

[00:39:31] John Lamerton: [00:39:31] we’re doing this at the weekend.

[00:39:37] Do you have a word of the year for one word of the year for 2021 night?

[00:39:44] Jason Brockman: [00:39:44] Uh, next year is going to be the year of.

[00:39:53] Hmm, what’s yours.

[00:40:00] [00:40:00] John Lamerton: [00:40:00] Mine is another Derek Sivers, concept. Uh, so it is enough. Uh, there’s a story here. I think he, one of the questions he’s been asked the most frequently since he exited his company for $28 million and as appeared on the Tim Ferriss show and done Ted talks, everything is what’s your net worth Derek and.

[00:40:23] The answer I saw that was the answer. He gives something all the time. Now is my net worth. Today is exactly the same as my net worth was in 1994. When my bills were $800 a month and my music was earning me a thousand dollars a month. Enough if I have enough, why do I need to work really hard? To have more than I need, more than enough.

[00:40:49] So yeah, for me, I’m going to try and leave perfect behind. I think we’ve tried to be a little bit of perfectionism before, and I think I need to leave perfect [00:41:00] behind and just do enough. And to say that will do stop chasing these hugely ambitious targets just for the sake of it. And instead focus on.

[00:41:12] That’s enough. That’ll do, um, you know, even just to the point of, sometimes it will get to a Friday afternoon and I’ve done everything on my list and I’m finding stuff to do, rather than just saying you’ve done enough this week. John, go play golf. So, when you’re out, that’s it. And then when I get halfway round on the course going well, I’ve had enough of this that’s enough balls.

[00:41:37] I’ve lost. What’s your score……enough.

[00:41:46] Have you have you thought of one word? Okay, good.

[00:41:50] Jason Brockman: [00:41:50] Good.

[00:41:52] John Lamerton: [00:41:52] Any goals for 2021. Let’s think about, you know, this is a time of goal setting, isn’t it?

[00:41:58] Jason Brockman: [00:41:58] It is a time of goal setting. Well, I’ve [00:42:00] yeah.

[00:42:04] I’ve learned that you shouldn’t prepare for, for failure. You set up these big goals

[00:42:12] John Lamerton: [00:42:12] going to achieve in the next year. What is it you think if only achieve one thing, whether that’s in the business personally, financially, that you think. That’s what I’m going to do, actually, I’m going to do this one.

[00:42:24] Thing

[00:42:26] Jason Brockman: [00:42:26] that’d be awesome.

[00:42:28] John Lamerton: [00:42:28] So now, as I said, not chasing this huge ambitious, unrealistic targerts,

[00:42:34] Jason Brockman: [00:42:34] I’ll give you a, so that’s all I’m going to do. I am absolutely not me, but that might leave your word,

[00:42:38] John Lamerton: [00:42:38] your word of the year,

[00:42:39] Jason Brockman: [00:42:39] come in my way of the year as well. I think absolutely because it’s a no matter which area you’ve got to kind of kind of trying to be awesome really haven’t you.

[00:42:46] No, could be a mediocre that’s that’s a bit crap in it. And, um, yeah, I think a bit of awesomeness, I think that’s what we need and I’m all, you know, I’m usually awesome. I don’t feel as if I don’t feel this year, I’ve been as awesome as I could have been, but I think. That’s all right. I think next [00:43:00] year we can be definitely awesome.

[00:43:02] John Lamerton: [00:43:02] Just thinking about the, the awesomeness scale here now. So, you’ve got, you’ve got a graph here and I guess the I’d never get it. The X or the Y. The one going up. So, the one we’ve

[00:43:12] Jason Brockman: [00:43:12] already figured I’m not that great in maths mate.

[00:43:15] John Lamerton: [00:43:15] It was like the X access. That’s the awesomeness. Okay. Okay. And the Y axis, that’s the number of times you’ve worn your sparkly.

[00:43:23] Green, pink purple suits. Yeah. Or you wear the suits the more the Awesome, is there a correlation between the two?

[00:43:30] Jason Brockman: [00:43:30] Absolutely. Yes, absolutely. And the more I have is there, that’s it, exactly that. Yeah, no, I mean, that is it. Isn’t it? It’s, it’s just nice being, but then that’s me. Isn’t it really awesome? I think that’s probably everybody rubbish word to use because that’s, I’m not like that all the time.

[00:43:48] John Lamerton: [00:43:48] I think there’s people listening to this podcast going Awesome. You’re going to be awesome guys. Yeah. Fabulous.

[00:43:58] Jason Brockman: [00:43:58] You’re a fabulous [00:44:00] that’s

[00:44:02] John Lamerton: [00:44:02] fantastic. Well, I’ll looked forward to some awesome systems in place next year.

[00:44:07] Jason Brockman: [00:44:07] I’m looking forward to that to

[00:44:09] John Lamerton: [00:44:09] so my, my goal, my big goal, my one big, hairy scary goal for 2021 is that I’m going to write book number three. Not only write it, I’m going to release it. So, write and release it in the same year.

[00:44:19] So I haven’t started writing a single word of this book yet. Um, I’ve got some ideas jotted down. I have the, a little bit, so book number three, we’ll be coming out and here’s a bit of public accountability for me to learn to regret this couldn’t i?

[00:44:34] Jason Brockman: [00:44:34] at Berry, the 12th. It’s going to make a great Valentine’s

[00:44:37] John Lamerton: [00:44:37] 2327, no book number three.

[00:44:42] Uh, Evergreen assets, um, is coming out November. 2021. Um, so it’s yeah, Evergreen assets, uh, which is going to be a content marketing strategy that works hard for you without being hard [00:45:00] work. Now that is a subtitle. That’s a bit of a work in progress. I’m working on it. Not long enough, he’s a bit long, but then the subtitle is normally are

[00:45:09] Jason Brockman: [00:45:09] opening paragraph I’d record it.

[00:45:14] John Lamerton: [00:45:14] Well, ultimately it is that it’s that content marketing strategy. That is actually going to give you a lot of leverage. And once you’ve done the hard work to set up the ecosystem, it carries a lot of the weight for you, as opposed to what most people’s content marketing strategy is, which is just keep posting on Facebook every day and keep doing Facebook lives every day and keep doing stuff every day.

[00:45:40] And the minute you stop your content marketing strategy also stops. So. That’s what evergreen assets is going to be about. So, yeah, it’s a bit of, I would say it’s going to be a complete work in progress. So, join me on this journey throughout 2021. I’ll probably update in each of the podcast episodes. What I’ve [00:46:00] been up to, what I’ve written at that point.

[00:46:02] Um, I’ll probably actually be sending out some. Kind of sample chapters and bits as I’m going along to my email list. So, if you’re not on my email list already head over to bigidea.co.uk and just pop your email address in there. You’ll obviously get also the usual, a new big idea for me every Wednesday, lunchtime, but I’ll yeah, I’ll send out some.

[00:46:24] Sample chapters. Um,

[00:46:26] Jason Brockman: [00:46:26] but everybody who’s listening today has already heard the first one. Didn’t they? I mean, you called it the subtitle, but you know, it’s, it’s the first chapter.

[00:46:32] John Lamerton: [00:46:32] Excuse me. Excuse me. I asked you for one, word and I got a three-minute diatribe.

[00:46:40] Jason Brockman: [00:46:40] Oh, well, there you go. When I say I might come up with a title for my book this year, actually that might be so awesome. It could well be

[00:46:47] John Lamerton: [00:46:47] awesome, dude.

[00:46:49] Jason Brockman: [00:46:49] Awesome dude, dude, dude, I never liked dude. No.

[00:46:55] John Lamerton: [00:46:55] Yeah. I mean the, the important thing is obviously if we’re going to write books, um, [00:47:00] and I think if I can go by routine machine that took seven months of my life to write that book, I’m going to need to subtract, to use a word from 2020 and systematize that.

[00:47:14] Sports betting business so that I can exit, I can go into writing books and I can come back into it. And without having those systems in place without having the subtraction in place, I wouldn’t be able to write an awesome book.

[00:47:33] Jason Brockman: [00:47:33] You writing mine as well. You’re writing my book for me. That’s even better.

[00:47:44] Oh, that sounds, that sounds fab. Doesn’t it? It does. That’s good. The, um, yeah, no, very good. Like it.

[00:47:51] John Lamerton: [00:47:51] Any other predictions for 2021 in general business in general, ambitious lifestyle, business owners, anything what they’re going to

[00:48:00] [00:48:00] Jason Brockman: [00:48:00] well, I think again, we need to keep to this pattern that’s followed through from 2020, this adaptability, the creativity.

[00:48:07] I think that’s going to go rife. I think, um, the world’s still going to be very different than where we were prior to COVID. I think that’s, that’s true to say. I think. Business will be done in a different fashion for a long period forward with, or without vaccines and not in all of the rest of it and restrictions and government things and less, because I think people have got used to doing business in a different way.

[00:48:29] And I think that’s, that’s one of those things that’s going to have to happen. I think the, you know, people are going to, um, business owners need to be adaptive to that, to change if they haven’t already, there’s something that they need to kind of, yeah. To do, uh, to get on board with, and to work those things through.

[00:48:44] I think, uh, I think going back to your year word from last year, I think anything that business owners can do to subtract from their days and stuff, whether that’s putting systems in place, whether that’s putting in tools and resources and that sort of stuff, to be able to do that, I think that will help free up your time to become creative and to be able to overcome [00:49:00] those, those challenges where you’re going to come ahead.

[00:49:01] But, um, yeah. So, in generally I would think adaptability is the word for next year in terms of what we got to prediction. I think we’re still going to need to. Be adaptable and, uh, yeah, exciting thing. Exciting because it’s all new stuff and it’s all it is. Um, I love it because I love innovation and that kind of stuff.

[00:49:19] I love all of that stuff and it’s good. It’s good.

[00:49:21] John Lamerton: [00:49:21] Hmm. I think we’re going to see more ambitious lifestyle business owners. In 2021, I think, um, there may be many business owners who may be, have been running a more traditional, you know, big SME that are looking for that more. Streamlined, uh, scaled back, less stressful business model whereby, oh my God, I don’t need 50 employees.

[00:49:50] And what happens if the work dries up and I’ve still got the offices sat there empty and you know, I can’t go in and, Oh my God, I need to earn, you know, £50,000 pounds a [00:50:00] month just to open the doors. Um, I think a lot of those will be saying, well, actually, let’s, let’s look at it. Is homeworking not got the stigma it once had, you know, can we actually scale back again, go back to the kind of Derek Sivers thing.

[00:50:14] Why am I running this business? Is it to be seen to have a big business or would I rather actually have a kind of more profitable business? That’s less stressful. It means I can be there with the kids, you know, and again, that might be, I think a lot of people have realized this year. What’s really important.

[00:50:35] Um, and for a lot of them, it is okay. Yeah. It’s, you know, I don’t, I haven’t missed the. 90-minute commutes to and from the office every day, you know, I I’ve quite enjoyed having a leisure, you know, extra half an hour in bed, a leisurely breakfast with the kids. I’ve enjoyed doing the school runs every now and I’ve enjoyed being here.

[00:50:56] Um, so I think, yeah, and many employees will have been [00:51:00] furloughed. Um, you know, some may lose their jobs. In 2021 as obviously the, the economic bite of this hits, um, those people could well be looking to turn their, their little side hustle or what they’ve done for an employer into an ambitious lifestyle business.

[00:51:16] And I think so many people have seen now, and I think people are becoming awake to this, that if you’ve got some kind of knowledge, some kind of expertise. Social media account and a website, you’re in business, you’re up, you’re up and running. You know, uh, if you’ve got knowledge and expertise and you can jump on a zoom call with someone they’ll pay, someone will pay you for that time.

[00:51:38] You’ve got a business. If you can solve problems for other people and people will pay you money to solve those problems, you have a business. And that can be an ambitious lifestyle business. I don’t know if you knew this, but by the end of next year. So, by the end of 2021, we will be celebrating five years of doing [00:52:00] this podcast.

[00:52:01] Jason Brockman: [00:52:01] Are we…. Amazing!

[00:52:03] John Lamerton: [00:52:03] Yep. January 2016, we launched our, sorry, January 2017. December 2016, we recorded it. We did little, did little cheat and we recorded them in December. Um, but yeah, five years of the show. So, we’ll be probably 85 odd episodes by the end of next year, we will obviously throughout 2021. We will be.

[00:52:25] Bringing you, uh, more conversations with more ambitious lifestyle business owners. Uh, if you’ve enjoyed this episode with me and him then tune in for our summer special in 2021, which hopefully I will dial in from abroad because we’ll actually have a holiday next year. Uh, I’ll finally get to go away and have some time in the sunshine.

[00:52:45] It’s the first year, I think since

[00:52:48] Jason Brockman: [00:52:48] last year,

[00:52:48] John Lamerton: [00:52:48] 1999,

[00:52:51] Jason Brockman: [00:52:51] I think it was last year.

[00:52:51] John Lamerton: [00:52:51] We didn’t go abroad.

[00:52:53] Jason Brockman: [00:52:53] Oh, okay.

[00:52:54] John Lamerton: [00:52:54] Um, yeah. So, 21 years, since I’ve not left the country,

[00:53:00] [00:53:00] Jason Brockman: [00:53:00] Well, it seems like a lifetime ago, mate.

[00:53:02] John Lamerton: [00:53:02] Yeah. I, I, my tax status could be questioned next year. Cause I plan on not being in the country very much, but all the holidays I was going to have this year, I’ve gone into next year and I want next year’s as well.

[00:53:14] Jason Brockman: [00:53:14] I was,

[00:53:14] John Lamerton: [00:53:14] well, yeah, yeah. Subtracting. The one thing I didn’t want to subtract this year, it was holidays.

[00:53:22] Jason Brockman: [00:53:22] But it did enable you to say yes to lots more stuff. So that’s good. Okay,

[00:53:26] John Lamerton: [00:53:26] great.

[00:53:28] Jason Brockman: [00:53:28] So there’s seven months of reading or writing a book next year then is pretty much the seven months that you’re away on holiday.

[00:53:35] John Lamerton: [00:53:35] Oh, great idea. Yeah, I’ll just get away, do you know what that would be? My ideal lifestyle would just be wake up, have a swim, you know, have some coffee, have some pastries. Uh, do a bit of reading, do some writing, get back in the pool? Uh, yes. Heaven.

[00:53:53] Jason Brockman: [00:53:53] I can see you now on the front of, uh, one of these multilevel marketing types of brochures with the holiday in the home and the [00:54:00] pool and all that sort of stuff.

[00:54:00] Yes, my

[00:54:01] John Lamerton: [00:54:01] dream I’ve always thought I should do that. You know, just to lean against someone else’s Ferrari and, you know, just draw all my money at the bank and just put it on the bed. So that’s when I released my book, say how I made it as an awesome. Entrepreneur that can be the front cover. Is that my

[00:54:19] Jason Brockman: [00:54:19] next book?

[00:54:22] John Lamerton: [00:54:22] How to be more awesome.

[00:54:23] Jason Brockman: [00:54:23] You keep pinching my words, John. Oh

[00:54:26] John Lamerton: [00:54:26] dear. There we go. Anyway, I hope you’ve enjoyed this episode. Everybody

[00:54:31] Jason Brockman: [00:54:31] don’t forget. Enjoy 2020. I think it’s been a, yeah.

[00:54:34] John Lamerton: [00:54:34] Enjoy it. Make it your year of joy. Why don’t you? Yeah,

[00:54:37] Jason Brockman: [00:54:37] definitely.

[00:54:38] John Lamerton: [00:54:38] Cool. I will see you on the next episode, everyone.

[00:54:40] Jason Brockman: [00:54:40] Goodbye.

[00:54:41] John Lamerton: [00:54:41] Oh, Merry Christmas, by the way.

[00:54:44] Jason Brockman: [00:54:44] Oh, yeah. Merry Christmas. It is Christmas. Isn’t it? I just remember we got the festive thing going on here. Yes. Merry Christmas, Christmas.

[00:54:53] John Lamerton: [00:54:53] Oh, dear. Have a good one. See you later. So, there we are. Another episode in the [00:55:00] can..

[00:55:00] Jason Brockman: [00:55:00] Um, how was it for you?

[00:55:01] John Lamerton: [00:55:01] Please let us know. Um, how have you listened to these podcasts?

[00:55:05] Please leave a review on that platform.

[00:55:07] Jason Brockman: [00:55:07] Let us know what we can do better.

[00:55:08] John Lamerton: [00:55:08] What you like, what you don’t like and how we can improve to make this show

[00:55:12] Jason Brockman: [00:55:12] even

[00:55:12] John Lamerton: [00:55:12] better. We’ll see you next time.

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“John and Jason have been there and done it and don’t have an ego about it like many others. I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”
Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.

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Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!

These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.

The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

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