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Ambitious Lifestyle Business Podcast #007

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#007 – The ONE Thing That Transformed Our Businesses

In today’s episode, you can find out the ONE THING that really catapulted our businesses to super-success. It’s something so simple that you’d almost overlook it, and think “it can’t be that simple can it?”

But that’s the idea – it’s a very simple thing, done well, on a daily basis, that will make all the difference over a long period of time.

You’ll find out why multi-tasking doesn’t work, Jason manages to alienate the female population, and you’ll find out why I blame Richard Branson.

We’ll get our boats going faster with an Olympic gold medal winner, put a man on the moon, and win a US election – all in 33 minutes! The only thing you won’t achieve is Inbox Zero – but as you’ll learn in this episode, that’s NOT what you want anyway – we’re aiming for Productivity Central!

And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE – you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Podcast Transcription

Below is the transcription of our podcast for you to read through if you prefer:

John: Hi guys and welcome to episode seven of the Big Idea podcast. My name is John. I’m here, as always with Jason. Hi Jason.

Jason: Hi John.

John: How are you doing?

Jason: I’m very well thank you.

John: Very good. Are you going to ask me how I am?

Jason: Go on John. How are you feeling John?

John: I’m very good. Do you want to know why I’m feeling very good?

Jason: I’d love to know John.

John: I’ve just returned from a weekend away in Liverpool where I watched the mighty Plymouth Argyle held to a nail, nail draw by this little team called Liverpool and failed. What a day it was.

Jason: Enjoy yourself?

John: I did. I did. I didn’t enjoy the match. It was the most nervous I’ve ever been because Liverpool were a little bit dominant, 87% possession at one point. 18 corners compared to our none. Something like 34 shots compared to our three, but they scored the same number of goals as us and we’re bringing them back to home park.

Jason: In 10 days.

John: For replay, yeah. I’m so excited. As a Plymouth Argyle fan, we don’t get many moments like these and so we have to milk them for all they’re worth when we do get them. That’s got nothing to do with today’s episode because today’s episode we’re going to talk about the one thing that really shapes our business, that kind of transformed our business and indeed our lives. Kind of when we, I don’t want to say discovered it, but when we came across it. Jump in my time machine now, jump in my Delorean and let me take you back to about 2012 and you remember what our businesses were like back in 2012?

Jason: Well it was a little bit chaotic, a little bit mad. We had quite a few things going on at the time. We were really good, we could do things like SEO, [inaudible 00:01:58], you know what they in Google, they were sitting there quite happily, we’ve got lots of traffic for Google for free, thank you very much at that time. Yeah, it was a bit chaotic, like 10, 12?

John: About 10 different businesses, some were pitching over into the same sector, but at certain times we were buying websites and we were buying businesses like they were going out of fashion. I would [inaudible 00:02:22] certain forums and it would come across, “Oh I want to sell this business. Oh it’s mobile phone insurance, yes I’ll buy that. Oh fantastic somebody else wants to sell a site that does breakdown cover. Yup we’ll have that. We’ll take that off your hands.”

Jason: Budgies?

John: Budgery cars yeah exactly. We were the U.K.’s number one site for budgies for about day then we got hold of the website, but at that time, kind of SEO was our own marketing pillar in terms of, we talked before about marketing pillars and having multiple marketing pillars, we had one, and that was SEO, but hey we were doing okay, weren’t we?

Jason: Mm-hmm (affirmative).

John: Yeah it was good. Until Google kind of updated their algorithm and literally overnight it’s SEO’s dead.

Jason: That’s pretty much it isn’t it?

John: Yeah it was. It was our one marketing pillar was gone so it was that realisation that, I think we talked about it last weeks episode when we’re talking about knowledge, it’s that realisation that I need to start learning again so I got myself a mentor and then this light bulb moment because I was speaking to my mentor and I remember him saying to me, “Well what’s really important to you? What matters to actually grow your business?” It’s just getting more customers. He said, “Okay, cool. What have you done today to get more customers?” It was just like ping this light bulb when on. I was like oh geez, because we were literally just on a daily basis we’d do stuff to influence SEO.

That was all we did and then all of a suddenly it was like, well actually we had one business where we could do one thing that would actually get us more customers in, so rather than spending an hour a day trying to do SEO and we’re trying to do some PR and I’m doing customer service and I’m doing that on say five different websites, why not focus on one business and focus on one thing, ie: getting more customers for that business. That’s what we did. I think literally I started working with my mentor in December 2012 and I think in January 2013 I think I came to you and said, “Look we need to restructure everything,” and I think literally, I said, “Right, I’m working full time on this one business,” and it’s kind of okay, well let’s see how that goes because it’s something we’ve never done before. I remember putting together, I had a daily marketing plan, do you remember that?

Jason: Yeah.

John: It was literally one business and it was kind of like if this happens, post this on Facebook. If this happens, post this on Twitter, send this e-mail. It was literally what I had to do on a daily basis to go out and get more customers. This particular business it was actually fairly straight forward. It was send marketing e-mails, post marketing social media posts, react to events that had happened but just doing that consistently, just that one thing of getting more customers on a daily basis, not thinking about in terms of well we’re doing a great marketing campaign now and this is a six week campaign and we’re doing so many steps to it, this would just like you everyday I’m going to do something to actually go out there and physically get more customers in.

Jason: That made a huge difference didn’t it?

John: It did. I mean before I think we had one customer and that was Google. That was the only person we tried to keep happy. All of a sudden we said well actually we can go out there and grab these people and the decision to do that was phenomenal because I mean that year, 2013, we saw real hockey stick growth didn’t we?

Jason: Mm-hmm (affirmative).

John: I think that lasted about 18 months. I did nothing apart from get more customers for one business. Everything else got ignored in favour of this one business and this one tactic, well let’s just go out and do marketing. Let’s get more customers in. I think we quadrupled the turnover in the first 18 months and then doubled it again in the next 18 months. Whatever that is, eight times the turnover or something in three years. It was just having that focus I think and that’s where I think a lot of people go wrong and it’s certainly where we went wrong in the early days was we tried to multitask. I blame Richard Branson.

Jason: Okay, well yeah.

John: I do because Richard Branson is hold up as the poster buy of entrepreneurship, so if you’re going to be a good businessman you need to own a record company and an airline, and do weddings and travel and credit cards. I want to have a bank. Can we do Coke as well? Yeah let’s take on Coke. Literally we have to have 20 different businesses all doing completely bloody different things because hey it works for Richard Branson. Richard Branson is the exception, he’s not the rule. For most people they need to do one thing and they need to do it really really bloody well. Oh that was close wasn’t it? Lee if you’re listening to this now, can you bleep that one out?

Jason: That was very close. Very close.

John: It is that myth for me of multitasking and this is something that we have wonderful conversations with, Sarah and I, because she would say to me, “You can’t do more than one thing at once,” so I say to her, “No you’re quite right, I can’t. I can only do things effectively one thing at a time,” and I’ve read about this. The myth of multitasking, it does not exist. You can not multitask. What you do is you task switch. It is actually physically impossible to do or to focus on two things at once. You can do two things at once but you can’t actively focus on two things, so you can do one actively, one passively.

You can drive and listen to music. You can walk along the street and have a conversation with someone, but how many times have you been driving along and I’ve done it, you listen to like a podcast or you listen to an audiobook and all of a sudden you realise Jesus have a passed [Tiventon 00:09:01] already? You’ve driven 10 miles on autopilot or vice versa, you’re driving along listening to this podcast and then you go, “Oh right, okay, I know where I’m going. I’m driving up the M5.” I did over the week. Did I mention I went to Liverpool over the weekend?

Jason: Oh Liverpool. Yeah.

John: Anyway, I got so far, I got to the M6, well I know where I’m going, A38, M5, M42, M6, [inaudible 00:09:26], don’t take the M42. I’m on the M6 and then all of a sudden I realise now I need to pay attention because I don’t know where I’m going. I was on autopilot all the way up to the M6. Now I need to know what junction am I taking. Where is it? Where am I now? What do I do, I turn the music down so that I can see better because we all know if you turn the music down it enables you to see better out the window. It enables you to focus on the snap nav screen in front of you a bit easier, but even the world’s most powerful computers don’t multitask. What they do is they task switch effectively and I think this is where the whole men, women debate comes into is whether it can be done effectively. Do you have that same conversation with Emma?

Jason: No.

John: I guess she doesn’t like tasks?

Jason: No, tasks at all. It’s tricky isn’t it? No, I don’t have the same conversations but I did have many conversations and hear many conversations where that kind of thing happens, so yeah women are effective multitaskers.

John: They love to multitask. I don’t think they are effective.

Jason: I think it’s more to do, they’re the kind of people who say actually I can multitask, I do this, I do this, I can do this at the same time. Actually you’re not doing them, as you say, effectively, you’re kind of just doing it to be a martyr, it’s not getting done. Actually I’m only saying that I can do all these things because actually it makes me sound good.

John: On behalf of Jason I’d like to apologise to all women listening to the podcast at the moment.

Jason: And men too because I feel I’m guilty, I multitask because I do an awful lot of things and I cram a lot of things into the day and I try to do them all at the same time and yeah you’re probably right I’m not as effective. You know if I’ve got one thing out of the way and then moved on to the next one then that would probably be the case as well so on behalf of all women, I join you.

John: It’s interesting because did you know that the word priority only existed in single form until the 1940s?

Jason: No.

John: Yeah, in the 1930s there was no such thing as priorities. There was only the priority. The priority is the one most important thing, so people now just say, “What’s your top priority?” Well my top priority is my priority. It is my most important thing. If the priority is the most important thing, how can you have more than one most important thing? It’s not most important, is it? For me the top priority is my only priority. I physically can’t have more than one of them. By the very definition of the word. This is where the theme for this week’s episode and hands up, we have ripped off this theme from a book, a very good book called The One Thing by Gary Keller, do go out and read it, it’s absolutely fantastic, but I now live by this philosophy of what is my one thing today. What is my priority? What is my absolutely must do? What is the one thing that makes all the difference? I now literally don’t do anything else in the day until I’ve done my one thing.

I think I’ve mentioned before in one of the episodes about the daily planner that I use as part of my 90 day plan, and it’s very simple, very straight forward. It is literally a A4 sheet, columns on it, Monday, Tuesday, Wednesday, Thursday, Friday, but at the top of it I’ve got a massive red box for the week and it just says, “What is my one thing for the week?” Literally I write in there the one thing that I want to achieve this week and if I achieve nothing apart from that one thing, it’s been a good week, I’ve won the week. What I then do is each day, so I write at the top of the column so Monday’s columns there, item number one is my one thing. I will literally, I will write down what I need to do, I will then draw a line underneath it and I write all the other stuff that I want to do that day. Everyone loves to do lists don’t they? I’ve met people that actually will literally write down stuff that they’ve already done just so they can cross off that to do list.

Jason: Can I just say that that sheet, your daily planner sheet, that’s already on episode three’s show notes, but I’ll put it in today’s shoe notes as well.

John: Cool. [inaudible 00:13:43].

Jason: Which we’ll tell you about at the end.

John: Yeah. Absolutely. I never move on to do that other stuff until I’ve done the one thing. I’ve got my one thing, there’s a line underneath it which almost it subconsciously says to me, do not pass go, do not collect 200 pounds until you’ve done the one thing. Once the one things done, I’ve won the day, brilliant. The thing is choosing what that one thing is. You don’t choose something that’s easy. You look at say the 18/20 principle and you say what is the one thing that if you do it correctly, if you focus entirely on it, and if you dedicate a serious amount of time to it, now for me that’s normally at least an hour or two, I would say minimum of an hour, sometimes it could be a half day task, sometimes it could be a full day, somedays you’ve literally just got well I’ve got to get this done. I’ve got the presentation tomorrow, I’ve got to write the pitch today, I’ve got to perfect it. That is it. My one thing is getting that pitch done.

It is the one thing that actually if you spend some serious time on it, you really put the effort and you do it properly and you focus on that and nothing else, it would have a disproportionate effect on your business. It’s the one thing that, to quote Ben Hunt Davis for those people that know him, it’s the one thing that makes your boat go faster. I mean you’re aware of Ben Hunt Davis, aren’t you?

Jason: I am.

John: Cool, so for those that aren’t, he was an Olympic rower back in late 90s, early 2000’s and he was part of the men’s eight rowing team, team [inaudible 00:15:24] and they were pretty consistent weren’t they? They finished seventh, just about every competition so top six would go onto compete for the medals and seventh and below would not. Every commonwealth, every Olympics, they would pretty much finish seventh. It got to 1998, I think it might have been the commonwealth games in 98 and the team kind of sat down, they’d finished seventh again and they said, “Cool, well we got Sidney Olympics in two years time, what are we going to do? We going to finish seventh again?” Yeah a couple people said, “No actually I think we can go top six.” I think there was a conversation had along the lines of well if we’re going to aim for top six, we’re going to have to make a massive improvement from where we are now. Seventh to sixth is not an easy change.

If we’re going to target a sixth place finish, why don’t we target a gold medal? Once they picked themselves up off the floor and stopped laughing they kind of said, “Well okay, if we were to take a team of underachievers,” or maybe not underachievers, but seventh place is their level, how can we take or what would it take to take a team of seventh place achievers to gold medal standard in two years? They came up with this little phrase, “Will it make the boat go faster?” What they did then is they lived their lives by that mantra for the better part of two years. It’s Friday night, my mates just called me up, do I fancy going out for just a couple of pints and maybe a kebab. Oh I do actually. Will it make the boat go faster? No. No it won’t. Okay I won’t do that then. It’s Sunday morning, it’s 5:00 a.m., it’s freezing outside, do I really feel like going down to the lake and spending three hours doing practise? No I could have another hour in bed. Will that make the boat go faster? Oh shut up.

Literally, I mean they weren’t completely anal about it but it led them to do stuff like they missed the opening ceremony of the Olympic games so they sat in their team hotel room and watched it on the TV because they made a decision as a team, “Oh we’re here, we’re in Sidney, shall we go to the opening ceremony?” Will it make the boat go faster? Well it’s a 90 minute drive there, we got to sit in a cramped coach, we’ve then got to stand around on our feet for about three hours, we then got to do procession, we’re going to actually be late to bed tonight, no it’s not going to make our boat go faster. We’re going to miss it, we’re going to sit and watch it on TV, we’re going to have an early night. Are we going to have relations with our wife’s and girlfriends whilst we’re in Sidney? Nope that’s not going to make the boat go faster, let’s abstain for three weeks before.

Down to also, well member of the team over here isn’t pulling his weight, kind of need to have a little difficult conversation with him. It’d be easier not to wouldn’t it? Yeah, well that make the boat go faster? Nope, we need to have that conversation. Literally they lived by that one thing and everyday it was their daily habits, they had their one thing. Will it make the boat go faster? NASA had theirs back in the 60s. Their one thing was, we’re going to put a man on the moon this decade. This famous story of, I can’t think who it was, somebody was doing a tour at NASA and there was somebody sweeping the corridor there and they said, “Oh, what’s your job? What do you do here?” He said I’m helping to put a man on the moon. He’s like whoa, he got it, that was his one thing.

The U.S. democrats in 2007, 2008, they had one thing. They were going to elect the first black president of the United States. That is no mean feat to actually do that. They had one thing and they were completely focused on that one thing. Now none of those were achieved in one day, but what they were achieved was by pursuing the laser focused one thing everyday for a prolonged period of time. I now kind of break it down and say, “I’ve got several one things. I’ve got an annual one thing, which is to help a minimum of 12,000 small business owners this year. I’ve got my quarterly one thing, which is to write my business book. I’ve got my monthly one thing, which for this month is to launch this podcast. I’ve got my weekly one thing, which for this week is to promote the podcast. I’ve got my daily one thing, which for today is to record this podcast.” We appear to be doing that.

Jason: That seems to be the way forward doesn’t it? We are definitely do that today.

John: It does so we’re set here. It is 36 minutes past 12:00. It’s lunchtime, but by the time we finish recording this I’ve beaten the day because I’ve achieved my one thing, which if I’ve achieved my daily one thing, guess what? That gets me closer to my weekly one thing, which keeps me on track for my monthly one thing, which moves me towards my quarterly one thing, which gets me towards my annual one thing, which gets me towards my Sunday goal. It’s just an amazing thing to get that domino affect. People will say, “Well what sort of things could my one thing be?” You have to say for today is recording a podcast, putting out some content. It could be writing a sales letter. It could be putting together an e-mail campaign, a piece of direct mail, doing Facebook ads, Twitter ads, growing your network on LinkedIn. It could be going to a network event, going to a breakfast brunch. It could be going to a training course, sending a press release, learning ad words, changing the copy on your website.

Jason: Knocking on five people’s door.

John: Exactly yeah.

Jason: Asking for a sale.

John: Yeah. If your job is to sell, pick up the phone call X number of people. If you know every 10 people I call I get a sale, call 15 people today. You’re guaranteed a sale. Write that sales pitch, go out interviewing or hiring new members of staff. Whatever is going to move your business forward to a better more fruitful place than it was an hour, two hours, three hours earlier. It’s not about being busy for the sake of being busy. I mean you talked about martyrdom earlier, didn’t you? That is how many people … How’s it going Jas?

Jason: Yeah, busy.

John: No one says how you doing, yeah, yeah, productive, productive. Any Muppet can be be busy? I can say you know I just checked some e-mails, dicked around on Facebook and I’m busy, great, but when I’m doing my one thing I need to shut everything off. It needs to be I’m doing my one thing to the detriment of everything else, so e-mails get closed down, on Facebook I’ve got a fantastic thing which we’ll put in the show notes, Facebook newsfeed blocker so I can do stuff on Facebook in terms of I can work within the groups that we’re in, I can chat with people on messenger, I can do research, I can literally do what I need to do to be productive in Facebook but if accidentally click that little F icon and I end up on the homepage, I don’t see cat videos and I don’t see jokes and peoples kids and what they had for lunch or anything like that. I see a blank screen and it reminds me oh yeah I shouldn’t be here. I should be doing my one thing.

Jason: Nothing to see here, might as well move on.

John: Exactly. Yeah, nothing to see. Move along nothing to see here. I don’t answer my phone pretty much ever. If the calls scheduled in advance yeah great I answer the phone. If not, people call me generally then you’re probably disrupting my schedule and stopping me from achieving what I want to do in my business and if you’re disrupting me and you’re stopping me from actually achieving what I want to achieve for my businesses than you are stealing the food from my children’s mouth and you need to stop it. That should be my voicemail message I think.

Jason: Yeah, as harsh as that sounds, it is pretty much what’s happening through isn’t it?

John: It is because otherwise you just go, “I’m really into this, I’m going to write this sales pitch and I’m typing away and I’m really concentrating,” and then ring ring, “Oh hello mate, oh yeah, yeah, no, yeah football weekend was great, yeah, no they drew, at Liverpool, amazing,” and before you know it …

Jason: It’s Argyle.

John: Yeah Argyle, did I not mention this. By the time this has gone out people will have had the replay and will have been tonked like six and they’ll all be [inaudible 00:24:24]. Yeah, it’s one of those things that as soon as you get interrupted, if you get interrupted for a five minute phone call you’re not interrupted for five minutes, you’re interrupted for those five minutes and then the 10 minutes it takes you to get back into the task you’re doing and you just get into the habit of dipping into that task and not being focused. You might have been really in the zone, really in the flow of actually writing that sales pitch when the phone rang and rather than just ignoring it and carrying on in the flow you’ve broken that flow and you’ve just gone.

People say, “Well if I don’t answer my e-mails, and I don’t answer the phone, and I don’t check Facebook for half a day, isn’t that going to lead to complete chaos?” The answer is yes it probably will but for me I’d say accept chaos because chaos is your friend. Chaos is everyone else screaming but not you. It’s everyone else going, “Work to my agenda. Work to my agenda. Speak to me. Answer me. I’ve got a problem, help me.” If your focused on your one thing, you’re helping yourself. Once people know your boundaries I think they’re fine with it so it’s managing people’s expectations. If someone sends me an e-mail and I take two days to get back to them, they’re not going to be expecting an instant reply to their next e-mail. They know, “Actually yeah, John takes a couple days to get back to me.” Or if I’ve got something urgent that I need to speak to John about, perhaps I pick up the phone and he’ll tell me to piss off because I’m interrupting Steven and the food. [crosstalk 00:26:08].

Jason: What about your inbox? Your inbox must be full because if you’re not answering your e-mails for two days than I know my inbox would be really full so what do you do to combat that?

John: True, a lot of people want that nirvana of inbox zero, don’t they? Yeah, schedule it in. Block out the time for, and I do this, I’ll block out time for stuff. Occasionally it will even be my one thing will be actually my inbox is now so clogged and there’s some important e-mails in there that do need dealing with so actually maybe every third Wednesday my one thing is stuff, where I will literally block out time where I’m not going to do anything important, I’m not going to do anything meaningful, I’m just going to work through my inbox. I’m going to sort the e-mails, I’m going to sort paperwork, I’m going to do the self assessment, but then only look at it during that time. Not looking at it on a daily basis.

Most people can’t go 10 minutes without checking their e-mails. They’ll pick up the phone, sort of the weekend, you’re sitting waiting for the train and people just whip out the phone to check e-mails, just hang on it, it’s a Sunday afternoon. What is going to be happening urgently on a Sunday afternoon that people expect a response from you? Nothing. Just block it out. Come back to that and do it when it needs doing. The one thing we need to do right now Jas, is give these lovely people, the lovely listeners to the podcast, a tool. Have you got a tool of the week for this week?

Jason: Nice and quick tool for the week.

John: Okay.

Jason: It’s a plugin. Most people use Gmail for lots of things. Even your business e-mail now can go into your Gmail so it’s a plugin for Gmail, it’s called Rapportive. You can go to rapportive.com and just add that to your Gmail. What this does is instead of having those ads on the right hand side of your inbox, you now get the profile from LinkedIn of whoever it is that’s on your e-mail, so you can find out a little bit more about them and about their social networks. You can find out about their business. You can go to their LinkedIn page directly from there. You can contact them from within LinkedIn and things so it’s just a really good tool if LinkedIn is your thing. If you’re a business to business and you want to get involved with other business professionals and you’ve got e-mails coming in, then Rapportive then will put their profile in your inbox nice and simply.

John: Awesome. Is this the only people you’ve already got contacts with or is that …

Jason: Yeah basically, Rapportive used to be its own company. It’s been bought by LinkedIn recently I think and now it’s kind of owned by them so, yeah, obviously if you have e-mail come in, or check your e-mail address and the nip off to LinkedIn and bring their profile into you, so yeah somebody had an existing relationship with or somebody who’s starting a relationship with you, you’ve got spectrums of e-mails come in, you can then find out a little bit more about their business without actually having to go and ask them about it or do the web searches and all the rest of it coming [inaudible 00:29:07], it’s all within your inbox.

John: Cool, is that free?

Jason: It’s free.

John: We like free tools don’t we?

Jason: We do. It’s a nice and quick one, Rapportive.

John: Cool, could you combine that with another [inaudible 00:29:19] of automatically engage with them on LinkedIn?

Jason: How do you mean?

John: If you’ve got someone in your inbox, can you say actually if someone sent me an e-mail with this specific word or specific topic line could you then send them a connexion request on LinkedIn?

Jason: Yes you can from inside that, yeah, yeah, and you can see their Facebook. If they’ve updated their LinkedIn profile than their Facebook comes in, their Twitter comes in, all of the other things as well so you’re not limited to LinkedIn, and then obviously that’s the [inaudible 00:29:51].

John: All I’m thinking is if I could get something set up say between 10:00 and midday on a weekday, if someone e-mails me I could literally go on there LinkedIn page, connect with them and say, “You are stealing the food from my children’s mouths.”

Jason: Do you know what you’ve just done? That takes up your time so you probably best ignore.

John: No, no, I’d automate that.

Jason: Oh you’d automate it?

John: I don’t want to get involved with that, I’m doing my one thing.

Jason: Brilliant.

John: It’s going to happen automatically.

Jason: Autoresponders.

John: Something else that’s going to happen automatically is we’re going to be back next week.

Jason: Yup.

John: We’re going to be talking about, next week we’re going to be talking about multiple streams of income. Now this was a topic that was actually voted for by the members of the Big Idea podcast community on Facebook. Jason do you want to tell the lovely listeners how they can actually join in with the Facebook community?

Jason: I can. It’s Big Idea podcast is the name of the group. You can go and search for that if you’d like or if you want to follow an easy link, if you go to bigidea.co.uk/facebook that will take you to the group as well. Just click to apply to join, we’ll add you in and you’re in the group.

John: Cool. Fantastic. One thing I will say guys is we’re starting to get really good traction in the community now so if you do apply for the group, please make sure you’ve got something remotely business entrepreneurial like in your profile because we are going to have to start being a little bit picky about some of the quality of people we let in. We want to keep it a really really good, tight knit community, everyone’s here to help each other, and yeah if we’ve got a lot of, we’ve had a few foreign people obviously we know the podcast is going out worldwide so we’re happy to accept people from outside of the U.K. but we need to know that you do actually intend engaging with us and you’re not just here to spam us with some MLM or anything like that.

One thing we do like in the community is obviously you can comment on this episode. You can let us know what you want to cover in the future. You can watch a live recording. The guys in the Facebook group are watching. Hello guys. Good afternoon. Good morning. It is afternoon, isn’t it. Yeah, 10 to 1:00. Yeah you can watch the recordings of the future episodes, you can influence what we talk about. As I say, members of the community voted next week that we’re going to be doing multiple streams of income so that’s what we’re going to cover. If you want us to talk about something, that’s what we’re here for isn’t it?

Jason: Absolutely, yeah. We put all of these things on our website so on the website you can go to bigidea.co.uk/podcast and then we put the show notes or things we talked about, links we mentioned during the show. We put the video in there, we also put the audio in there, we put the transcription in there as well so there’s lots of stuff that you can, or lots of ways to interact with what we’re doing, both on the website as well. That’s a good place to look.

John: Cool. Fantastic. All that’s left to say is we will see you next week. Bye bye.

Jason: Bye.

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“John and Jason have been there and done it and don’t have an ego about it like many others.

I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”

Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.


Could you improve your business by just 1% this week? Note: I said “improve”, NOT "grow" your business - growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

You might need more time, less stress, and a business that relies less on you as the "font of all knowledge and the god-like genius through which everything must flow".

You might need a smaller team, fewer customers, and less products.

The One Percent Club won't help you grow your business. It'll help you IMPROVE it - 1% at a time. Baby steps. Steady, predictable improvement - towards the kind of business you wanted when you first started - one that delivers a fantastic lifestyle, and serves you rather than you serving it.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

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