#ALB55 – The Black Belt Wedding Singer

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Ambitious Lifestyle Business Podcast #55

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#ALB55 – The Black Belt Wedding Singer

#ALB55 – The Black Belt Wedding Singer

This episode is with soon to be black belt wielding, wedding singer Jamie Reeves from The Best Singing Waiters

So,who is Jamie?

Jamie started out as a DJ when he was just 16 years old and travelled around Europe at the age of 20 as a singer. After establishing himself as a Robbie Williams tribute act, he set up his own entertainment agency and started managing various different tribute acts including Take That, Meatloaf and Amy Winehouse. Jamies’ entertainment agency was primarily aimed at the wedding market, and that is where the idea for “’The Singing Waiters’ come along.  

Jamie is also a keen singer songwriter and has even had his own top ten hit on itunes. He has written and worked with people whose credits include Beyonce, Take That and Sir Paul McCartney. 

You might also have seen Jamie in several episodes of Eastenders, riding a moped through Albert Square. But not if you blinked… 

What is a singing waiter?

Everybody has probably been to a wedding, corporate event, birthday etc and typically you will have an idea of how the day will run. 

This is where The Best Singing Waiters come in, they take the ordinary and make it more extraordinary. After dessert has been served, they spring into action, suddenly breaking with their “waiter” character, and bursting out into song, getting everyone singing along and essentially break every type of rule you can think of when it comes to party etiquette. They literally get the party started! 

The “reveal” is something that you simply have to see to believe (They have more than 900 videos on their YouTube channel), and it’s this magic moment that wedding guests talk about for years to come. 

What does an ambitious lifestyle business look like for Jamie?

Jamie is a married proud dad of three, so for him it’s all about being with the family. Two of the three children are sports minded and love football, karate and dance and the two-and-a-half-year-old is just into everything!!  

For Jamie, working from home is a must – he has no desire to have an office (his office at home does look pretty smart though – check it out in the video!), however that doesn’t mean he is a one man band – Jamie has a team of staff, and has built robust systems and processes which enable him to have the freedom to work from home.  

He also still does some gigs, performing between six and ten gigs per year. Clearly, Jamie’s company do a LOT more gigs than that – more like 200 a year. But again, Jamie has no desire to be racing up and down the motorways of Britain on a daily basis, doing back-to-back weddings, and spending every weekend away from his family.

How did Jamie design his business to deliver his ambitious lifestyle business?

As with most guests on the ALB podcast, it was a bit of design, and a bit of luck! 

As a literal one-man-band, Jamie started to get more and more offers of gigs, that with the best will in the world he simply couldn’t keep up with, so he brought on some singers to lighten the load. 

Before he knew it, that turned into a team of six singers. 

Similar to how Jon Monks told us back in ALB44 that he was “the conductor of the orchestra”, Jamie directs his team, and designs the systems and processes from his home office, so that multiple weddings can all happen at the same time, at opposite ends of the country, and all whilst Jamie is sat at a football match with his family. 

Whilst he did reference Jon Monk’s “conductor of the orchestra” comment though, Jamie explained that his version was a bit more like “waving your arms about and blagging it!” 

Jamie firmly believes that the key to running any business is down to the processes and systems that are in place. (If you want to go deep on systems and processes, have another listen to ALB14, where we look at the story of Ray Kroc, and McDonalds, through the lens of the movie The Founder. 

For Jamie, admin was the first to go – as a creative person, this was something he just did not enjoy, so he was very quick to get someone else doing the paperwork.  Every single thing that he does within the business is fully documented, so that a team member can follow the exact processes to the letter. 

Jamie also likes to record videos of himself on zoom performing key tasks and pop it into a shared dropbox folder, so it is accessible to all of his team, and they can all see visually, exactly what Jamie wants to happen – every time.

Is Jamie a Routine Machine? 

When Jamie started a family, all of his routines changed. He now feels extremely lucky that he works for himself, being able to pick and choose his own hours.  

He doesn’t have to miss a sports day, he can take his son to football and his daughter to dance classes, and he believes that it is all thanks to putting those routines, systems and processes in place.  

As an ambitious, lifestyle business owner, Jamie can dictate life on his own terms.  Routine plays a really important part of this for Jamie. If you want to become a Routine Machine, then you can now grab a free chapter of John’s latest bestselling book of the same name.

How has the One Percent Club helped Jamie?

Jamie’s main reason for joining the One Percent Club was to align himself with like minded people who all have similar values. He read John’s first book (Big Ideas… for Small Businesses), and he wanted a platform that enabled him to be closer to John and Jason to copy their group coaching model.  

As John says in Big Ideas… “Who you hang around with REALLY matters. We’ve all heard it said that ‘you are the sum of the five people closest to you’, or ‘your network is your net worth’.  

Well, this is one cliché that is true. That immediate environment around you sculpts who you are. 

Your best chance of becoming a millionaire is to hang around with five millionaires – their habits, routines, ways of thinking, ability to spot an opportunity, the language they use, the networks they have access to. 

This will all rub off on you via osmosis, and before you know it, you’re millionaire number six.” 

3 Grades away from a Black Belt

Health and well-being are important to Jamie and he is currently only 3 grades away from obtaining his black belt in Karate.  

Jamie believes that the skills learnt from Karate can be transferred into his business life and his own personal development.  He feels they are similar in the sense of continual repetition, for example making his kicks sharper and harder, learning how to block faster and be more in touch, becoming more flexible. 

He’s also not afraid of groundhog day, he embraces the boring repetition, repetition, repetition that ultimately leads to success, whether in martial arts, or in business. 

Top ten hit on iTunes

Jamie wrote a song for his wife when they got married in Jamaica. The song was called ‘Let’s get married’ and it hit the top ten reggae chart on iTunes, up there with alongside legendary Bob Marley, Shaggy and Kevin Little. How long did Jamie hold his spot in the top ten?  

You’ll have to listen to the podcast to find out!



Some more Big ideas



A small business coach in action

Hula Hooping for self confidence!

Introducing the O’Shitometer

#ALB37 How Neville Wright turned 37p and his Dad’s ladder into a £100 million empire

#ALB49 ThreeSixty Mortgages podcast

How Jon Monks doubled his sales whilst working half as hard

“John and Jason have been there and done it and don’t have an ego about it like many others.

I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”

Matt Tricot - 1upsearch

"Two normal blokes from Plymouth" John and Jason have been working together, building businesses for over two decades!

They're the anti-gurus with a strong dislike of pseudo business psycho-babble. Their no-nonsense, straightforward approach with relatable and valuable advice has won them followers from all over the world. They've helped hundreds of business owners improve their businesses and lives.

The King of Can-do and the 'Lazy' Entrepreneur have a mountain of knowledge they're happy to share.


Could you improve your business by just 1% this week? Note: I said “improve”, NOT "grow" your business - growth might not be what you need.

More customers, more leads, more staff, more stress might be the last thing you need.

You might actually need more profit. more margin. more leverage.

You might need more time, less stress, and a business that relies less on you as the "font of all knowledge and the god-like genius through which everything must flow".

You might need a smaller team, fewer customers, and less products.

The One Percent Club won't help you grow your business. It'll help you IMPROVE it - 1% at a time. Baby steps. Steady, predictable improvement - towards the kind of business you wanted when you first started - one that delivers a fantastic lifestyle, and serves you rather than you serving it.

John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.

Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.

I think you’ll like it…

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